The purpose of this study is to examine consumer characteristics according to analyze the level of consumer knowledge, skill, and consciousness through the comparison between youn-elderly people and elderly people in Cheju. For the empirical analysis,...
The purpose of this study is to examine consumer characteristics according to analyze the level of consumer knowledge, skill, and consciousness through the comparison between youn-elderly people and elderly people in Cheju. For the empirical analysis, the data was collected 428 consumer s from May to June, 1999. The statistical methods for this study were descriptive statistics, t-test, ANOVA,correlation using SPSS Win program.
The major finding of this study were as follows;
1) The level of consumer consciousness was very high, but the level of consumer knowledge and consumer skill were low. 2) Drug use, Recall system, Forzen-food management, Indication for consumer knowledge; Planning, Discontent treatment for conxumer skill; Responsibility for consumer consciousness area were very low state. 3) Correlation according to Pearson's γ^2 were positive relationship between all of that consumer knowledge and consumer skill and consumer consciousness areas. 4) Sum of 3 findings were no great difference between young-elderly people and elderly people.
From now on, some suggestions grom this study how to stress on the consumer knowledgy and consumer skill as well as consumer consciousness of the elderly in Cheju.