걷고 싶은 거리(간판문화 개선)를 위한 경주시의 제도개선 과제

다국어 초록 (Multilingual Abstract)

Recently the age of localization, is an age of competition between local governments, and city design. It has an influence upon city competition. In effect, Image of the city acts on as major a factor. Gyeongju, as a historic city, has to upgrade itself to an elegant city, not only in dignity or image but also in establishing brand identification while maintaining its natural features. Because this induces a ripple effect on regional economy development such as an increse in the number of tourists. Therefore the importance of the enhancement of city's image, a street walk and a signboard improvement cannot be overemphasized. On this point, this study focuses on the analysis of the view of a city and outdoor advertising system of five excellent local goverments and recommands to suggest effictive ways of administration and elevation of quality level in Gyeong-ju in order to make a street walk and a signboard culture improvement.

목차 (Table of Contents)

• ABSTRACT
• Ⅰ. 서 론
• 1. 연구의 목적
• 2. 연구범위 및 연구방법
• Ⅱ. 선행연구의 검토
• 1. 기존의 옥외광고물 관련 연구
• 2. 선행연구와 본 연구와의 차별성
• Ⅲ. 국내 옥외광고물 관리제도 비교분석
• 1. 국내 우수 지방자치단체 옥외광고물 관리기구 및 추진실태
• 2. 국내 우수 지방자치단체 옥외광고물 관리기구 및 추진실태 비교
• 3. 경주시 옥외광고물 관리기구 및 현황분석
• Ⅳ. 제도개선 과제
• 1. 제도개선 과제
• V. 결 론
• 참고문헌