20-50대 남성의 피부관리 지식, 행동 및 호의도 = Ages 20-59 Men's Skin Care Knowledge, Action and Concern

다국어 초록 (Multilingual Abstract)

This study was carried out in order to investigate the correlation between skin care action and skin care concern depending on skin care knowledge in men aged 20∼59 in order to provide basic data for the developmenr of a well-established systematic foundation / competitive power of a popuarizing men's skin care program.
The study suveyed 400 randomly selected males living in the Gyeonggi-do province, of which 331 pefectly completed questionnaires were chosen for use as final data. We analyzed the data using Statistical Package for Social Science(SPSS) v.17.0
The results were that the subjects' knowledge of skin care products in relation to their individual characteristics, expenditures (p<.05), and action practice rate (M=40%) were correlated to their level of satisfaction with their outward appearances (p<.05)
In terms of concern relating to dermal beauty, the investigation showed that the older the subject was, and the more they spent on skij care, the more positive their mindsets regarding skin care were.
The correlation between skin care knowledge, general skin care action, and concern for dermal beauty showed there to be a significant positive connection with concern for dermal beauty (r=.125, p<.01).
It can be seen from these results that the majority of males are positively cpncerned about the need for dermal beauty and care, while knowledge regarding such careand practice rate in daily life are relatively low.
Thus, men need to be provided wit a variety of objective information to equip them with proper knowledge conderning men's dermal beauty. We suggest that research be done into the development of a specialized skin care program for men which can be easily practiced in daily life.