1 R. T. Rust, "What you don't know about customer-perceived quality: The role of customer expectation distributions" 18 (18): 77-92, 1999
2 J. Goldenberg, "The role of hubs in the adoption process" 73 (73): 1-13, 2009
3 C. F. Mela, "The long-term impact of promotions on consumer stockpiling behavior" 35 (35): 250-262, 1998
4 K. L. Keller, "The effects of sequential introduction of brand extensions" 29 (29): 35-50, 1992
5 M. O'Hern, "The Impact of User-Generated Content on Product Innovation"
6 V. Swaminathan, "The Impact of Brand Extension Introduction on Choice" 65 (65): 1-15, 2001
7 J. Chevalier, "The Effect of Word of Mouth on Sales: Online Book Reviews" 43 (43): 345-354, 2006
8 Li, X, "Self-selection and information role of online product reviews" 19 (19): 456-474, 2008
9 K. L. Ailawadi, "Revenue Premium as an Outcome Measure of Brand Equity" 67 (67): 1-17, 2003
10 S. Balachander, "Reciprocal spillover effects: A strategic benefit of brand extensions" 67 (67): 4-13, 2003
1 R. T. Rust, "What you don't know about customer-perceived quality: The role of customer expectation distributions" 18 (18): 77-92, 1999
2 J. Goldenberg, "The role of hubs in the adoption process" 73 (73): 1-13, 2009
3 C. F. Mela, "The long-term impact of promotions on consumer stockpiling behavior" 35 (35): 250-262, 1998
4 K. L. Keller, "The effects of sequential introduction of brand extensions" 29 (29): 35-50, 1992
5 M. O'Hern, "The Impact of User-Generated Content on Product Innovation"
6 V. Swaminathan, "The Impact of Brand Extension Introduction on Choice" 65 (65): 1-15, 2001
7 J. Chevalier, "The Effect of Word of Mouth on Sales: Online Book Reviews" 43 (43): 345-354, 2006
8 Li, X, "Self-selection and information role of online product reviews" 19 (19): 456-474, 2008
9 K. L. Ailawadi, "Revenue Premium as an Outcome Measure of Brand Equity" 67 (67): 1-17, 2003
10 S. Balachander, "Reciprocal spillover effects: A strategic benefit of brand extensions" 67 (67): 4-13, 2003
11 J. Berger, "Positive effects of negative publicity: When negative reviews increase sales" 29 (29): 815-827, 2010
12 R. Janakiraman, "Perception spillovers across competing brands: A disaggregate model of how and when" 46 (46): 467-481, 2009
13 Y. Chen, "Online Social Interactions: A Natural Experiment on Word of Mouth Versus Observational Learning" 48 (48): 238-254, 2011
14 P. J. Carrington, "Models and methods in social network analysis Vol. 28" Cambridge university press 2005
15 K. Bawa., "Modeling inertia and variety seeking tendencies in brand choice behavior" 9 (9): 263-278, 1990
16 D. A. Aaker., "Managing Brand Equity:Capitalizing on the Value of a Brand Name" Simon and Schuster 2009
17 H. Yoganarasimhan., "Impact of social network structure on content propagation: A study using YouTube data" 10 (10): 111-150, 2012
18 T. Geylani, "Image reinforcement or impairment: The effects of co-branding on attribute uncertainty" 27 (27): 730-744, 2008
19 S. C. Ahn, "Efficient estimation of dynamic panel data models: Alternative assumptions and simplified estimation" 76 (76): 309-321, 1997
20 L. Luo, "Dilution and enhancement of celebrity brands through sequential movie releases" 47 (47): 1114-1128, 2010
21 M. P. Allen, "Critical discourse and the cultural consecration of American films" 82 (82): 871-894, 2004
22 K. L. Keller, "Brand equity dilution" 45 (45): 12-, 2003