Aura which is originally come from religion is now in crisis of disappearing throughout duplicating era. As Walter Benjamin saw that aura would exist eternally because human replaced of the God. Aura is able to exist in the arts of our times when new ...
Aura which is originally come from religion is now in crisis of disappearing throughout duplicating era. As Walter Benjamin saw that aura would exist eternally because human replaced of the God. Aura is able to exist in the arts of our times when new arts has emerged by duplication.
Because painting, photography and design produce their own aura in the era of duplication, aura will not disappear with ease. On the contrary, aura has the possibility of enlargement toward many other fields especially including advertisement. Advertising design produce the aura of the brand. The aura in advertising design is made by the discovery of desire toward aura from our heart.