자동차 경적음색의 이미지분석 = An Image Analysis of Motor Horn Color

다국어 초록 (Multilingual Abstract)

This study investigated to identify elements into emotional responses which subjects feel to various apartment motor horn colors. Among 30 adjectives which a researcher selected from dictionary and experts, fourteen adjectives were selected from evaluations for appropriateness(how well each adjective pairs is each other). Based upon the similarity scores of the selected adjectives, three statistical analysis(Factor analysis, Cluster analysis and Dual Scaling Method) were conducted to extract internal dimensions within them. From those analyses, two dimensions or clusters werw identified. The first dimension was labeled as 'active' including adjectives of lively, warm, urban, sporty, young and deep. The second dimension was labeled as 'high-grade' in which adjectives of clear, high-grade, manly, good and casual were included. From the results, a valid scale was developed to subjectively evaluate various apartment motor horn colors. In fact, the results suggested that there might be a linear relationship between those two dimensions.

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