Conceptual Metaphor: From Single to Multiple and from Monomodal to Multimodal

다국어 초록 (Multilingual Abstract)

Since the birth of the conceptual metaphor theory in cognitive linguistics, there have been massive advancements in the study of metaphors. However, studies of conceptual metaphors have mostly covered verbal expressions, focusing mainly on the level of a single metaphor. Thus, little information currently exists on nonverbal metaphors and the possibility of multiple metaphors within a given context. In this paper, two aspects of conceptual metaphors in comic strips that use a combination of verbal and visual languages are analyzed. The first is the modality of individual metaphors; the second is the hierarchy within groups of multiple metaphors in a single comic strip. As a result, this study provides a structure of monomodal and multimodal metaphorical manifestations in terms of domains and modes, as well as the interplay between monomodal and multimodal metaphors. In addition, the relationships between multiple metaphors, which are deeply essential to the construal and interpretation of themes in comic strips, are investigated closely.

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