병원 코디네이터에 대한 의료미용고객의 지각된 진정성과 경험 및 신뢰와의 관계 = Relationship between Perceived Authenticity and Experience and Trust of Medical Beauty Customers for Hospital Coordinators

다국어 초록 (Multilingual Abstract)

The purpose of this study is to analyze the effect of perceived authenticity of medical beauty customers on experience and trust in women who have consulted with hospital coordinators.
This research was conducted on consumers with experience in medical beauty counseling use, and SPSS(Statistical Package for the Social Science) 21.0 program was used for statistical analysis.
The Results of this study were as follows: First, it was found that the perceived authenticity of medical beauty customers to hospital coordinators had a positive effect on cognitive and emotional experiences, and also on trust. Second, it was confirmed that the experience of medical beauty customers had a positive effect on trust.
If the hospital coordinator treats the patient with sincerity, customers will have a positive experience and trust. In addition, it is important to deliver the exact direction of the procedure and the cost of the procedure, and to provide emotionally pleasant services through consideration.