계획행동이론을 적용한 청년층의 에너지효율주택 선택과정에 관한 연구 = A Study of Energy-efficient Home Adoption Behavior for Young Adults based on the Theory of Planned Behavior - A U.S. Case Study -

다국어 초록 (Multilingual Abstract)

This study examined young adults’ decision making process of choosing energy-efficient home based on the theory of planned behavior (TPB)(Ajzen, 1991). This study incorporated knowledge of energy-efficient home into the classic TPB model. The target population was homeowners aged 21 to 39 years old living in the US (N = 160). A self-administered questionnaire was developed and data were collected through online survey in 2016. Descriptive statistics, factor analysis, and path analysis were conducted using SPSS and AMOS. Path analysis results show that participants had positive attitude toward energy-efficient home, intended to choose energy-efficient home, and reported moderate-to-high actual behavior to choose energy-efficient home; however, scores for subjective norm and perceived behavioral control were relatively low and knowledge showed the lowest score. A path model revealed that knowledge was significantly positively related to attitude, subjective norm, and perceived behavioral control, and they were significantly positively related to intention to choose energy-efficient home. As hypothesized in the TPB, significant relationship between intention and actual behavior to choose energy-efficient home was confirmed. However, there was no significant relationship between knowledge and intention. This study partially supports the TPB. One of the notable findings is the role of subjective knowledge and perceived behavioral control to promote energy-efficient home.

목차 (Table of Contents)

• Abstract
• 1. 서론
• 2. 문헌 고찰
• 3. 분석 결과
• 4. 결론
• 참고문헌

참고문헌 (Reference)

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2 유소이, "하이테크 제품에 대한 소비자 구매의도의 영향요인 연구:한국과 중국 비교분석" 한국산업경제학회 20 (20): 839-859, 2007

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4 이정남, "친환경 공동주택 인증단지의 거주자 만족요인 분석에 관한 연구" 대한건축학회 22 (22): 85-91, 2006

5 정윤혜, "친환경 공동주택 인증단지 평가 득점분석을 통한 인증지표 개선에 관한 연구" 대한건축학회 28 (28): 53-60, 2012

6 권경우, "에너지절약형 주택에서의 단열차양 적용과 제어방법에 따른 냉난방부하 분석" 2009

7 박재한, "국내외 친환경 건축물 인증제도의 변천과정 고찰을 통한G-SEED의 평가 체계 개선방안 연구- 공동주택을 중심으로 -" 한국주거학회 24 (24): 69-76, 2013

8 임희랑, "계획행동이론을 활용한 친환경농산물 구매의도에 관한 연구" 한국외식경영학회 19 (19): 201-221, 2016

9 심의경, "계획된 행동이론을 통해 본 고령여성의 노인복지주택 입주의도 영향요인" 한국노년학회 36 (36): 563-579, 2016

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