女大生들의 衣服購買行爲에 관한 調査硏究 = A Study on the Purchasing Present Condition of Clothing(mainly college women in Seoul)

다국어 초록 (Multilingual Abstract)

The purpose of this study was to explore specific buying practices of college women and to determine if there were significant differences in shopping pattern between background levels.
The sample consisted of 413 college women in Seoul. The data, collected by means of self-administered questionnaires were analyzed by Frequency Distribution and Chi-square test.
The specific findings of this study were as follow;
1. Store displays and fashion magazine affected college women's clothing purchases more than substentiation neccessary.
2. As for the criterion used on the purchase of clothing for nine primary factors, "design" was the most important factor for the clothing selection, and the significant differences were identified according to their major field, and experience of arbeit. 3. Most of the students planned their clothing purchase in advance, and the significant difference were identified according to their grade, and major field.
4. More than half of the students had purchasing accompany with their family in clothing purchase.
5. Most of the students in Seoul have habits to buy their clothing at a clothing direct-sales stall, department store and market, and the significant difference were identified economical status and their major fields.
6. Most of the students(91.2%) have been unsatisfied feeling after their clothing purchase, it was the reason for "color and design", "sewing construction", and "size".
7. There was the most favorite color to their clothing; spring-pink and yellow, summer-white and blue, fall-beige and brown and the most favorite color in winter was black.

목차 (Table of Contents)

• Ⅰ. 緖論
• Ⅱ. 文獻的 背景
• 1. 大學生의 一般的 特性
• 2. 消費者行動
• 3. 衣服購買行動
• Ⅲ. 硏究方法 및 節次
• 1. 調査對象 및 資料蒐集
• 2. 測定道具
• 3. 資料處理
• 4. 調査의 限界點
• Ⅳ. 結果 및 論議
• Ⅴ. 結論 및 提言
• 參考文獻
• Abstract