패밀리레스토랑의 고객만족과 재방문 의도에 영향을 미치는 매개변수에 관한 연구 = A Study on Variables which Affect on the Relationship between Customer Satisfaction and Re-visitation in the Restaurant Industry

다국어 초록 (Multilingual Abstract)

The study was conducted to investigate the causal relationships among the service quality, customer satisfaction, and re-visitation, and to verify the existence of intervening variables which affect on the relationship between customer satisfaction and re-visitation in the restaurant industry. To satisfy this purpose, a survey questionnaire was developed and distributed to the customers in three family restaurants in Daejon. A total of 374 questionnaires was collected and analyzed by SPSS statistical program. The results of statistical analysis confirmed the causal relationships among the key variables(service quality, customer safisfaction, and re-visitation) and the existence of intervening variables which affect on the relationship between customer satisfaction and re-visitation. The intervening variables (A desire to diversification and the quality of relationship) had positive effects on the relationship between customer satisfaction and re-visitation.

목차 (Table of Contents)

• [ABSTRACT]
• Ⅰ. 서론
• Ⅱ. 이론적 배경
• Ⅲ. 연구 방법
• Ⅳ. 결과
• Ⅴ. 결론
• 참고문헌