해외골프 관광객의 만족과정

다국어 초록 (Multilingual Abstract)

With increasing numbers of golf travelers who prefer overseas golf resorts, it is becoming more important for domestic golf resort managers to identify the variables that attract or retain their patrons. Yet, relatively little is known about the determinants of, and best way to measure, golf travelers` satisfaction. The purpose of the present study is to investigate the determinants of overseas golf travelers` satisfaction based on the actual performance model of satisfaction. A sample of golf travelers who visited golf resorts in Bangkok and Chiangmi in Thailand was selected through a convenient sampling method. The results reveal that performance on golf resort facilities, performance on the desire for experiencing different cultures, performance on the quality of golf courses, performance on the desire for relieving stresses, and performance on the desire for improving human relationships with companions. Furthermore, it is found that overseas golf travelers` satisfaction is highly correlated with post-hoc behaviors such as intentions to revisit and words-of-mouth.

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