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1 Riadh Ladhari, "eWOM effects on hotel booking intentions, attitudes, trust, and website perceptions" Elsevier BV 46 : 36-45, 2015
2 Francis A. Buttle, "Word of mouth: understanding and managing referral marketing" Informa UK Limited 6 (6): 241-254, 1998
3 Yong Liu, "Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue" SAGE Publications 70 (70): 74-89, 2006
4 Aurelio G. Mauri, "Web reviews influence on expectations and purchasing intentions of hotel potential customers" Elsevier BV 34 : 99-107, 2013
5 Ajzen, I., "Understanding Attitudes and Predicting Social Behavior" Prentice Hall 1980
6 Ivar E. Vermeulen, "Tried and tested: The impact of online hotel reviews on consumer consideration" Elsevier BV 30 (30): 123-127, 2009
7 Trekksoft, "Travel Trends Report"
8 Buda, R., "The interactive effect of message framing, presentation order, and source credibility on recruitment practices" 20 (20): 156-163, 2003
9 Qiang Ye, "The influence of user-generated content on traveler behavior: An empirical investigation on the effects of e-word-of-mouth to hotel online bookings" Elsevier BV 27 (27): 634-639, 2011
10 Xinyuan (Roy) Zhao, "The influence of online reviews to online hotel booking intentions" Emerald 27 (27): 1343-1364, 2015
11 Qiang Ye, "The impact of online user reviews on hotel room sales" Elsevier BV 28 (28): 180-182, 2009
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32 Salma Karray, "Offline retailers expanding online to compete with manufacturers: Strategies and channel power" Elsevier BV 71 : 203-214, 2018
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34 George Y. Bizer, "Memory-based versus on-line processing: Implications for attitude strength" Elsevier BV 42 (42): 646-653, 2006
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54 이정완, "Antecedents of Corporate Adoption of Social Media and the Role of theTechnology Acceptance Model in the Path" 한국유통과학회 3 (3): 67-76, 2016
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