베트남 한류문화 연구의 전개와 현황: 한국과 현지 학자의 한류연구주제와 접근법 비교를 중심으로 = A Study on the Development of Researches in Korean Wave in Vietnam -A Comparative Analysis of Approaches and Topics of Research by both Korean and Local Scholars

다국어 초록 (Multilingual Abstract)

This paper examines academic approaches used and formed by Korean and Vietnamese researchers in studying Korean wave in Vietnam. This paper does not merely introduces existing outcomes done in the development the scholarship, but scrutinizes their topics, methodology, and purpose applied in the research. By focusing on the researchers' perspectives in looking at the Korean wave, this paper outlines research trend and paradigm shift that have been shaped from early 1990s until today.
In the early stage, Korean scholars put emphasis on defining items of the most beloved and popular contents to tap market potentialities in Vietnam. On the other hand, the Vietnamese scholars looked at Korean language and its education as the initial content of the Korean culture related research. In the late 2000s, Vietnam saw the influence of Korean wave and showed their anxiety relevant to socio-cultural problems, while the Korean scholars turned their eyes to consumers, sales strategy, and new contents development in Vietnam.
Recent researches pay attention to cultural confluence and Vietnamese pop culture along with the idea of discourse on "Vietnamese globalization" and self awareness of local people. This trend is also contemporary, cooperative, mutual, and human-oriented, and being attended with in depth interviews in the field. Policies, industries, education, and identity are all combined and intermingled in the past, present, and the future of Vietnam Korean wave scholarship. Thus the new scholars in different disciplines and perspectives have to be raised for the future research development on Korean wave in Vietnam.