해외여행자들의 개인가치에 따른 공정관광 인식 차이 연구 = 대전지역을 중심으로

다국어 초록 (Multilingual Abstract)

This study conducted an actual proof analysis based on the hypothetical factor analysis in order to verify the difference of the awareness of fair tourism with regard to the different values of the citizen of Daejeon, who traveled overseas. The result of the factor analysis of the personal values could be classified into self-direction fulfillment, self-respect pursuance, accomplishment pursuance and usefulness pursuance. By conducting a cluster analysis by entering the deducted factors, four clusters could be classified, which are the performance pursuance group, self-respect pursuance group, usefulness pursuance group and self-direction fulfillment group. In addition, the result of the factor analysis about the awareness of fair tourism shows that awareness could be classified into economical aid awareness, cultural respect awareness and environmental protection awareness. A verification of difference about the awareness of fair trade was conducted on the citizens of Daejeon, who had overseas traveling experience, among the derived four clusters. The analysis of the academic proposition among the four clusters(performance pursuance group, self-respect pursuance group, usefulness pursuance group and self-direction fulfillment group) shows that there is a statistically significant difference in the awareness of fair tourism. Such a theoretical basis verifies that the proposed hypothesis was accepted. Based on such research results, a proposition was suggested.