Health communication : strategies and skills for a new era

목차 (Table of Contents)

• CONTENTS
• Contributors = ix
• Case Study Contributors = xi
• Acknowledgments = xv
• About the Authors = xvii
• Chapter 1 Your World, Your Health = 1
• Introduction = 1
• Major Factors Affecting Health Outcomes = 1
• Socially Denned You = 3
• How to Change This Picture = 14
• Conclusion = 18
• Key Terms = 18
• Chapter Questions = 18
• References = 18
• Chapter 2 Communication 101 : What's Health Got to Do with It? = 21
• Introduction = 21
• Communication = 21
• Communicating About Health = 26
• Conclusion = 34
• Key Terms = 34
• Chapter Questions = 34
• References = 34
• Chapter 3 Getting It Right : Words, Numbers, and Meaning = 37
• Introduction = 37
• Health Literacy Basics = 39
• What Creates Good or Poor Health Literacy? = 40
• Determinants of Health Literacy = 42
• Tools to Enhance Health Literacy = 49
• Developing and Assessing Materials = 51
• Conclusion = 57
• Key Terms = 58
• Chapter Questions = 58
• References = 58
• Appendix 3A = 61
• Appendix 3B = 65
• Appendix 3C = 67
• Chapter 4 Health Communication Practice Strategies and Theories = 69
• Introduction = 69
• Core Strategies = 70
• Selecting a Practice Strategy : The Behavioral Economics of Choice = 70
• Working with Theory in Health Communication = 73
• Theory Used to Guide Informing = 73
• Theory Used to Persuade = 75
• Applying Theory to Practice Strategies = 78
• Media Channel Selection = 81
• Conclusion = 82
• Key Terms = 82
• Chapter Questions = 82
• References = 82
• Chapter 5 Creating Meaningful Health Communication = 85
• Introduction = 85
• Understanding Your Audience = 85
• McGuire's Hierarchy of Effects = 91
• Conclusion = 100
• Key Terms = 100
• Chapter Questions = 100
• References = 101
• Appendix 5A = 102
• Chapter 6 Media and Communication Channel Selection and Planning : The Plot Thickens = 107
• Introduction = 107
• The Big Media Picture = 108
• Communication Channels = 108
• Communication Channel Selection = 121
• A Final Word : How Media Use and Health Disparities Are Related = 122
• Conclusion = 123
• Key Terms = 123
• Chapter Questions = 123
• References = 123
• Appendix 6A = 126
• Appendix 6B = 130
• Appendix 6C = 136
• Appendix 6D = 141
• Chapter 7 Planning Health Communication Interventions = 149
• Introduction : Form, Storm, Norm, or Inform? = 149
• The Planning Cycle = 152
• Planning Models = 153
• Formative Research = 154
• Ok, Now What? = 160
• From the Creative Brief to Concepts, Messages, and Materials = 160
• Next? Choosing Settings and Channels = 166
• Final Thoughts = 170
• Key Terms = 170
• Chapter Questions = 170
• References = 171
• Appendix 7A = 172
• Appendix 7B = 180
• Appendix 7C = 185
• Appendix 7D = 189
• Appendix 7E = 192
• Chapter 8 Implementation and Evaluation = 201
• Introduction = 201
• Preparing a Logic Model = 202
• Final Strategy Analysis = 208
• Production and Dissemination Factors = 210
• The Implementation Plan = 211
• Monitoring and Evaluating Your Program = 220
• Conclusion = 229
• Key Terms = 233
• Chapter Questions = 233
• References = 233
• Appendix 8A = 234
• Chapter 9 Communication in the Healthcare Setting = 241
• Introduction = 241
• Effective Interpersonal Communication = 241
• Communication Strategies for Difficult Conversations = 250
• Competent Cross-Cultural Communication = 252
• Conclusion = 255
• Key Terms = 255
• Chapter Questions = 255
• References = 256
• Chapter 10 School Health = 259
• Introduction = 259
• Schools Are a Logical Site for Health Communication = 259
• Leading Health Issues and the Youth Risk Behavior Surveillance System = 261
• Promoting Movement and Physical Activity in All Academic Classrooms = 263
• Systems Approaches to Promoting Health in Schools = 265
• National Initiatives to Support Health Promotion for Students = 268
• Resources for School-Based Health Promotion = 269
• Health Communication Specialists in Schools = 271
• Conclusion = 271
• Key Terms = 271
• Chapter Questions = 271
• References = 272
• Chapter 11 Workplace Health = 275
• Introduction = 275
• Why Workplace Health? = 276
• A Word About Terminology = 276
• Evolution of Workplace Health Programs = 277
• Setting the Stage : The Relationship Between Health Insurance and Workplace Health Programs = 279
• Common Workplace Health Program Elements : Where We Are with Workplace Health = 281
• Diabetes, Tobacco, and Physical Activity = 282
• Stress in the Workplace = 282
• Health Coaching = 286
• Tools and Technology = 286
• Emerging Trends : Where Workplace Health Is Going = 289
• Creating a Culture of Health Within the Workplace = 292
• Return on Investment = 296
• Conclusion : The Work-Health Connection = 297
• Key Terms = 297
• Chapter Questions = 298
• References = 298
• Appendix 11A = 301
• Appendix 11B = 303
• Appendix 11C = 307
• Glossary = 309
• Index = 317