메가스포츠이벤트와 소프트파워: 재현의 국제관계 및 정치학적 관점의 비평적 논의 = Mega-Sport Event & Soft Power: Critical Discussion on its Link from the Historical/Cultural Perspective of International Politics of Representation

다국어 초록 (Multilingual Abstract)

The purpose of this study is to map discourses on the link between mega-sport event and soft power. It mainly deals with three points. First, it will be summarized how a group of literatures discuss the relationship between mega-sport event and sport power, based upon two categories: 1) dominant narratives highlighting that to host mega-sport event plays a crucial role in enhancing the host country’s soft power, and 2) counter-narratives that emphasizing its negative effect. Second, it will be discussed how this discourse nexus can be re-understood as related to politics of representation. The point is that this discourse can be resonated to an image game played, controled, and circulated in/under the epistemological system of representation rooted Eurocentric universal frame. In this background, third, it will be argued that to reform Korean sporting reality itself as a source of Korean soft power should be an important strategy for Korean sporting policy administration. To be more specific, in conclusion, three ideas or directions will be detailed for future suggestions.

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