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      KCI등재 SCOPUS

      Critical Factors Affecting Consumer Intention of Using Mobile Banking Applications During COVID-19 Pandemic: An Empirical Study from Vietnam

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      https://www.riss.kr/link?id=A107919086

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      다국어 초록 (Multilingual Abstract)

      The study analyzes the factors affecting the intention and recommendation to use the mobile banking applications of 314 customers from Vietnam. The study analyzes 7 factors affecting the intention and recommendation to use the mobile banking applications of customers from Vietnam, including (i) Perceived risk; (ii) Perceived ease of use; (iii) Perceived usefulness; (iv) Attitude; (v) Perceived trust; (vi) Social image; and (vii) Innovativeness. Besides, the study also analyzes 4 variables that reflect the customer’s demographics, including gender, age, education, and occupation, and 6 variables describing the behavior of customers using mobile banking applications. The study findings indicate that the following factors (i) Innovativeness; (ii) Attitude; (iii) Perceived risk; (iv) Perceived ease of use, and (v) Perceived trust have the most significant impact on customers’ behavior of using mobile banking applications in emerging markets such as Vietnam in the context of prolonged pandemic and continuous lockdown in many provinces and cities. The study is also of great value to studies on behavior changes among customers using mobile banking applications after the COVID-19 pandemic in Vietnam. The study will provide additional empirical evidence useful to bank administrators in motivating customers to use mobile banking applications, helping develop a digital economy in Vietnam.
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      The study analyzes the factors affecting the intention and recommendation to use the mobile banking applications of 314 customers from Vietnam. The study analyzes 7 factors affecting the intention and recommendation to use the mobile banking applicati...

      The study analyzes the factors affecting the intention and recommendation to use the mobile banking applications of 314 customers from Vietnam. The study analyzes 7 factors affecting the intention and recommendation to use the mobile banking applications of customers from Vietnam, including (i) Perceived risk; (ii) Perceived ease of use; (iii) Perceived usefulness; (iv) Attitude; (v) Perceived trust; (vi) Social image; and (vii) Innovativeness. Besides, the study also analyzes 4 variables that reflect the customer’s demographics, including gender, age, education, and occupation, and 6 variables describing the behavior of customers using mobile banking applications. The study findings indicate that the following factors (i) Innovativeness; (ii) Attitude; (iii) Perceived risk; (iv) Perceived ease of use, and (v) Perceived trust have the most significant impact on customers’ behavior of using mobile banking applications in emerging markets such as Vietnam in the context of prolonged pandemic and continuous lockdown in many provinces and cities. The study is also of great value to studies on behavior changes among customers using mobile banking applications after the COVID-19 pandemic in Vietnam. The study will provide additional empirical evidence useful to bank administrators in motivating customers to use mobile banking applications, helping develop a digital economy in Vietnam.

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      목차 (Table of Contents)

      • 1. Introduction 2. Literature Review 3. Methods and Data 4. Results 5. Discussion 6. Conclusion
      • 1. Introduction 2. Literature Review 3. Methods and Data 4. Results 5. Discussion 6. Conclusion
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      참고문헌 (Reference)

      1 Venkatesh, "User Acceptance of Information Technology: Toward a Unified View" JSTOR 27 (27): 425-478, 2003

      2 Hulland, J., "Use of Partial Least Squares(PLS)in Strategic Management Research : A Review of Four Recent Studies" 20 (20): 195-204, 1999

      3 Abdul Gaffar Khan, "Understanding the Service Quality and Customer Satisfaction of Mobile Banking in Bangladesh: Using a Structural Equation Model" SAGE Publications 22 (22): 85-100, 2021

      4 Ajzen, I., "Understanding Attitudes and Predicting Social Behavior" Prentice-Hall 1980

      5 Joaquín Aldás‐Manzano, "The role of consumer innovativeness and perceived risk in online banking usage" Emerald 27 (27): 53-75, 2009

      6 Ktut Silvanita Mangani, "The role of branchless banking in performance of households’ micro and small enterprises: The evidence from Indonesia" Centre of Sociological Research, NGO 12 (12): 114-131, 2019

      7 Thanh-Thao T. Pham, "The effects of product-related, personal-related factors and attractiveness of alternatives on consumer adoption of NFC-based mobile payments" Elsevier BV 43 : 159-172, 2015

      8 Sultan Al-Otaibi, "The Satisfaction of Saudi Customers Toward Mobile Banking in Saudi Arabia and the United Kingdom" IGI Global 26 (26): 85-103, 2018

      9 Yanto RAMLI, "The Implication of Trust that Influences Customers’ Intention to Use Mobile Banking" 한국유통과학회 8 (8): 353-361, 2021

      10 Viswanath Venkatesh, "Technology Acceptance Model 3 and a Research Agenda on Interventions" Wiley 39 (39): 273-315, 2008

      1 Venkatesh, "User Acceptance of Information Technology: Toward a Unified View" JSTOR 27 (27): 425-478, 2003

      2 Hulland, J., "Use of Partial Least Squares(PLS)in Strategic Management Research : A Review of Four Recent Studies" 20 (20): 195-204, 1999

      3 Abdul Gaffar Khan, "Understanding the Service Quality and Customer Satisfaction of Mobile Banking in Bangladesh: Using a Structural Equation Model" SAGE Publications 22 (22): 85-100, 2021

      4 Ajzen, I., "Understanding Attitudes and Predicting Social Behavior" Prentice-Hall 1980

      5 Joaquín Aldás‐Manzano, "The role of consumer innovativeness and perceived risk in online banking usage" Emerald 27 (27): 53-75, 2009

      6 Ktut Silvanita Mangani, "The role of branchless banking in performance of households’ micro and small enterprises: The evidence from Indonesia" Centre of Sociological Research, NGO 12 (12): 114-131, 2019

      7 Thanh-Thao T. Pham, "The effects of product-related, personal-related factors and attractiveness of alternatives on consumer adoption of NFC-based mobile payments" Elsevier BV 43 : 159-172, 2015

      8 Sultan Al-Otaibi, "The Satisfaction of Saudi Customers Toward Mobile Banking in Saudi Arabia and the United Kingdom" IGI Global 26 (26): 85-103, 2018

      9 Yanto RAMLI, "The Implication of Trust that Influences Customers’ Intention to Use Mobile Banking" 한국유통과학회 8 (8): 353-361, 2021

      10 Viswanath Venkatesh, "Technology Acceptance Model 3 and a Research Agenda on Interventions" Wiley 39 (39): 273-315, 2008

      11 Dapp, T. F., "Sustainability in a Digital World: New Opportunities Through New Technologies" Springer International Publishing 189-199, 2017

      12 Akhil B Nair, "Study on the Usage of Mobile Banking Application during COVID-19 Pandemic" NeuroQuantology Journal 18 (18): 190-207, 2021

      13 Francisco Liébana-Cabanillas, "Predicting the determinants of mobile payment acceptance: A hybrid SEM-neural network approach" Elsevier BV 129 : 117-130, 2018

      14 Fred D. Davis, "Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology" JSTOR 13 (13): 319-340, 1989

      15 Garry Wei-Han Tan, "NFC mobile credit card: The next frontier of mobile payment?" Elsevier BV 31 (31): 292-307, 2014

      16 Chin, W. W., "Modern methods for business research" Lawrence Erlbaum Associates Publishers 295-336, 1998

      17 Divakar Goswami, "Mobile‐banking: can elephants and hippos tango?" Emerald 30 (30): 14-20, 2009

      18 Gentjan Çera, "Mobile banking usage and gamification: the moderating effect of generational cohorts" Emerald 22 (22): 243-263, 2020

      19 David-West, O., "Mark. And Mob. Financ. Serv.: A Glob. Perspect. On Digit. Bank. Consum. Behav" 227-255, 2019

      20 Hair, J. F., "International Encyclopedia of Statistical Science" Springer 904-907, 2011

      21 Francisco Liébana-Cabanillas, "Intention to use new mobile payment systems: a comparative analysis of SMS and NFC payments" Informa UK Limited 30 (30): 892-910, 2017

      22 Emma Slade, "Exploring consumer adoption of proximity mobile payments" Informa UK Limited 23 (23): 209-223, 2015

      23 Ahmed Geebren, "Examining the role of consumer satisfaction within mobile eco-systems: Evidence from mobile banking services" Elsevier BV 114 : 106584-, 2021

      24 Hair, J. F., "Editorial - Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance" Social Science Research Network 2013

      25 Nidhi Singh, "Determining factors in the adoption and recommendation of mobile wallet services in India: Analysis of the effect of innovativeness, stress to use and social influence" Elsevier BV 50 : 191-205, 2020

      26 Md Wasiul Karim, "Determining Intention to Use Smartphone Banking Application among Millennial Cohort in Malaysia" Conscientia Beam 9 (9): 43-53, 2020

      27 Iviane Ramos-de-Luna, "Determinants of the intention to use NFC technology as a payment system: an acceptance model approach" Springer Science and Business Media LLC 14 (14): 293-314, 2016

      28 F. Muñoz-Leiva, "Determinants of intention to use the mobile banking apps: An extension of the classic TAM model" Emerald 21 (21): 25-38, 2017

      29 Md. AL AMIN, "Customer’s Attitude toward Mobile Banking Usage: A Case Study in Bangladesh" 한국유통과학회 8 (8): 419-426, 2021

      30 Ampol NAVAVONGSATHIAN, "Causal Factors Affecting Mobile Banking Services Acceptance by Customers in Thailand" 한국유통과학회 7 (7): 421-428, 2020

      31 Anjini Kochar, "Branchless banking: Evaluating the doorstep delivery of financial services in rural India" Elsevier BV 135 : 160-175, 2018

      32 Laukkanen, T., "Bank customers’ channel preferences for requesting account balances" 2007

      33 Viswanath Venkatesh, "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies" Institute for Operations Research and the Management Sciences (INFORMS) 46 (46): 186-204, 2000

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      학술지 이력

      학술지 이력
      연월일 이력구분 이력상세 등재구분
      2022 평가예정 신규평가 신청대상 (신규평가)
      2021-12-01 평가 등재 탈락 (해외등재 학술지 평가)
      2020-01-01 평가 등재학술지 유지 (해외등재 학술지 평가) KCI등재
      2018-04-01 평가 SCOPUS 등재 (기타) KCI등재
      2005-01-24 학회명변경 영문명 : Korean Academy Of Distribution Science -> Korea Distribution Science Association
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