공간대여 서비스와 소비자의 일치성에 관한 연구: 매니저와 소비자의 비교를 중심으로 = A Study on Space Lending Services and Customers' Congruence: Focused on the Comparison between Managers and Consumers

다국어 초록 (Multilingual Abstract)

Business to lend space suitable for users' purposes is expanding. Space lending business including shared offices such as co-working space and office space rental has been developed as many different types of business model. Premium reading rooms, one of the space lending businesses, are expanding in quantity away from the image of traditional reading rooms by providing facilities that can generate productive learning effects for users through innovation in space compartmentalization and interior facilities. Despite this quantitative growth in space rental business, there is insufficient research on the impact of the accessibility to space rental services and consumers’ congruences on favorability. This study identified the factors that make up of the space lending service called premium reading room and analyzed the effects of accessibility on the space and internal environmental factors, facilities within the service and consumers' consistency in using space lending service on facility satisfaction and customer satisfaction. It also analyzed the impact of consumers' facility satisfaction and customer satisfaction on their favorability. In summary, the results of this research show that accessibility to the space and facilities within the service have significant effects on customers’ facility satisfaction, and that internal environmental factors do not significantly affect customers’ facility satisfaction. It was identified that accessibility to facilities is an important factor that greatly affects users' willingness to reuse services.

국문 초록 (Abstract)

공간을 사용자의 이용목적에 맞는 용도로 대여하는 공간대여 비즈니스가 확장되고 있다. 코워킹 스페이스, 사무공간 대여 등 공유 오피스를 포함한 공간대여 비즈니스가 분화되어 발전하였다. 공간대여 비즈니스의 하나인 프리미엄 독서실은 공간 구획과 내부설비의 혁신을 통해 이용자들에게 생산적인 학습효과를 올릴 수 있는 시설을 제공함으로써 전통적인 독서실의 이미지에서 벗어나 양적으로 확장되고 있다. 이러한 공간대여 비즈니스의 양적인 성장에도 불구하고 공간대여 서비스의 접근성과 소비자의 일치성이 애호도에 미치는 영향에 관한 연구가 미흡하다. 본 연구는 프리미엄 독서실이라는 공간대여 서비스를 구성하는 요소를 파악하여 공간접근성과 내부환경요인, 서비스 내의 시설 그리고 공간대여 서비스를 이용하는 소비자의 일치성이 시설만족도와 고객만족에 미치는 영향을 분석하였다. 또한 소비자들의 시설만족도와 고객만족이 애호도에 미치는 영향을 분석하였다.연구결과를 요약하면 공간에 대한 접근성 및 서비스내의 시설은 시설만족도에 유의미한 영향을 주는 것으로 파악되었고, 내부환경요인은 시설만족도에 유의미한 영향을 미치지 않는 것으로 나타났다. 시설에 대한 접근성은 이용자들의 서비스 재이용 의사에 큰 영향을 미치는 중요한 요소임을 파악하였다.

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