스마트폰 애플리케이션(스마트폰 앱) 시장이 급속히 성장하고 있다. 본 연구는 스마트폰 앱에 대한 사용의도 와 충성도의 변수인 정보품질(상호작용, 내용, 정황성)에 개인적인 태도(혁신성,...
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https://www.riss.kr/link?id=A103341102
2012
Korean
KCI등재
학술저널
628-635(8쪽)
9
0
상세조회0
다운로드국문 초록 (Abstract)
스마트폰 애플리케이션(스마트폰 앱) 시장이 급속히 성장하고 있다. 본 연구는 스마트폰 앱에 대한 사용의도 와 충성도의 변수인 정보품질(상호작용, 내용, 정황성)에 개인적인 태도(혁신성,...
스마트폰 애플리케이션(스마트폰 앱) 시장이 급속히 성장하고 있다. 본 연구는 스마트폰 앱에 대한 사용의도 와 충성도의 변수인 정보품질(상호작용, 내용, 정황성)에 개인적인 태도(혁신성, 친숙성)가 미치는 영향을 실증적으로 평가하였다. 연구 결과 혁신성, 콘텐츠품질, 정황성품질은 사용의도에 긍정적인 영향을 주는 것으로 나타났다. 반면에 친숙성과 상호작용품질은 사용의도에 긍정적인 영향을 주지 않는 것으로 나타났다. 그리고 사용의도 역시 충성도에 긍정적인 영향을 주지 않는 것으로 나타났다.
다국어 초록 (Multilingual Abstract)
The market of smartphone applications grows rapidly. We studied to evaluate empirically how personality variables related to personal attitudes(innovativeness and affinity) and information quality(interaction, content, and contextual) can affect use i...
The market of smartphone applications grows rapidly. We studied to evaluate empirically how personality variables related to personal attitudes(innovativeness and affinity) and information quality(interaction, content, and contextual) can affect use intention and customer loyalty in smartphone applications. The results of the study are as follows: Innovativeness, content quality and contextual quality were found to have a positive effect on intentions to use smartphone applications. However affinity and interactivity were found to have a negative effect on use intention. And use intention was found to have negative effect on customer loyalty for smartphone applications.
참고문헌 (Reference)
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1 Limayern, M., "What makes consumers shop via Internet? A longitudinal study of online shopping" 30 (30): 421-432, 2000
2 O’'Cass, A., "Web retailing adoption: exploring the nature of internet users’' web retailing adoption" 10 (10): 81-94, 2003
3 Blumler, J.G., "Utilization of mass communication by the individual, In The Uses of Mass Communications: Current Perspectives on Gratifications Research" Sage 19-32, 1974
4 Kamba, T., "Using Small Screen Space More Efficiently" 383-390, 1996
5 Dey, A. K., "Understanding and Using Context" 5 (5): 4-7, 2001
6 Jae Young Kim, "Trend of The Smartphone And The Consumer Characteristics" Korea Consumer Agency 1-15, 2010
7 Kuo, Y., "Towards an understanding of the behavioral intention to use 3G mobile value-added services" 25 : 103-110, 2009
8 Luarn, P., "Toward an understanding of the behavioural intention to use mobile banking" (21) : 873-879, 2005
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GERG-2004 모델식과 Peng-Robinson 상태방정식을 이용한 천연가스 및 냉매 구성성분들의 물성 비교연구
Toughening of PLA stereocomplex by Impact modifiers
소리쟁이 에탄올 추출물의 항산화 활성 및 뿌리의 중금속 흡착능에 관한 연구
학술지 이력
연월일 | 이력구분 | 이력상세 | 등재구분 |
---|---|---|---|
2026 | 평가예정 | 재인증평가 신청대상 (재인증) | |
2020-01-01 | 평가 | 등재학술지 유지 (재인증) | |
2017-07-01 | 평가 | 등재후보로 하락(현장점검) (기타) | |
2017-07-01 | 평가 | 등재학술지 선정 (계속평가) | |
2015-01-01 | 평가 | 등재학술지 유지 (등재유지) | |
2011-01-01 | 평가 | 등재학술지 유지 (등재유지) | |
2008-01-01 | 평가 | 등재학술지 선정 (등재후보2차) | |
2007-08-28 | 학술지등록 | 한글명 : 한국산학기술학회논문지외국어명 : Journal of Korea Academia-Industrial cooperation Society | |
2007-07-06 | 학회명변경 | 영문명 : The Korean Academic Inderstrial Society -> The Korea Academia-Industrial cooperation Society | |
2007-01-01 | 평가 | 등재후보 1차 PASS (등재후보1차) | |
2005-01-01 | 평가 | 등재후보학술지 선정 (신규평가) |
학술지 인용정보
기준연도 | WOS-KCI 통합IF(2년) | KCIF(2년) | KCIF(3년) |
---|---|---|---|
2016 | 0.68 | 0.68 | 0.68 |
KCIF(4년) | KCIF(5년) | 중심성지수(3년) | 즉시성지수 |
0.66 | 0.61 | 0.842 | 0.23 |