환경친화적 소비자의 합리적인 행동 특성 = Rational Characteristics in Environment-friendly Consumer's Behavior

다국어 초록 (Multilingual Abstract)

We have two characteristics in nature. The one is selfish characteristics and the other is altruistic it, These kinds of nature appears in consumer's behavior when he purchases products in the market, uses them and throws away wastes. Some consumer tries to profit as much as they can get when they behavior in the market. And if this phenomenon consistently appears to them at any time, we can recognize that they behave by the principle of economic rationality. While there are others who pursuit socially meaningful valve, instead of profiting as much as they can earn. we can call them value-rationally consumer in comparison of economic -rationally consumer.
I prescribe it that environment-friendly consumer behaves in the market by the principle of value-oriented rationality. I define to support this insist☞nee the concept of rationality new on the basis of explaining the structure of human nature as well as utilizing results of many studies about environment-friendly consumer' behavior. The main purpose of this paper is, therefore, to give policy-maker any suggestion that it is Important to induce consumer to participate actively in implementing environment policy to improve environmental quality through making the most of this characteristics of consumer's.

목차 (Table of Contents)

• I. 서론
• 1. 문제제기 및 연구목적
• 2. 연구 범위와 방법론
• II. 인간본질의 구조와 사회적 조건
• 1. 민간본질의 회귀에너지와 인간욕구
• 2. 생명의지 발현의 원리와 사회적 조건
• III. 소비자 합리성: 경제성, 가치성
• 1. 합리성의 정의
• 2. 합리성 형성의 연원
• 3. 합리적인 소비자 선택론
• IV. 환경친화적 소비자 행동의 합리적 특성
• 1. 환경친화적 소비자 행동의 가치합리적 특성
• 2. 환경친화적 소비자의 가치합리성 발현의 조건
• 3. 환경친화적 소비자의 행동의 생태합리적 특성
• V. 환경정책적 시사점