The Crisis Facing Terrestrial Broadcasters and Reorganization Policy of Television Industry

다국어 초록 (Multilingual Abstract)

This study analyzes the current serious environmental conditions within the Korean broadcasting industry in order to propose theoretical and practical solutions to help cope with them. Based on analyses of data and literature regarding TV industries, digital and multimedia technologies that produce and transmit broadcast content have ended the dominating power of terrestrial TV. The power has been transferred to the three large telecommunication companies, pay TV service providers, and on-line content providers. The evidence shows that a diverse effort is needed to redefine the term ‘broadcasting’, using a new range structure and a new philosophy of broadcasting. This will strengthen locality by redeploying coverage areas and markets, and by reconceptualizing the term ‘public interest’. In order to achieve these goals, broadcasters in conjunction with governmental broadcast authorities should observe these changes, and respond to the new environment with great care. They must also continue to serve their primary functions in terms of locality, diversity, autonomy, and fairness to regenerate the loyalty of audience and advertisers.

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