내,외부고객의 병원선택요인이 병원이미지에 미치는 영향 = The Impact of Hospital Selection Factors between Internal and External Customers on Hospital Image

참고문헌 (Reference)

1 류정걸, "종합병원의 전문의 수가 경영성과에 미치는 영향" 한국병원경영학회 13 (13): 1-26, 2008

2 구영애, "종합병원 의료서비스 품질에 대한 평가와 개선방안에 관한 연구 : K대학병원 외래·입원고객을 중심으로" 한국고객만족경영학회 13 (13): 101-128, 2011

3 박종원, "의료서비스품질과 이미지가 고객만족과 재이용의사에미치는 영향에 관한 연구" 한국서비스경영학회 4 (4): 57-81, 2003

4 김양균, "소비가치 이론을 이용한 의료소비자의 의료기관 선택 요인 분석 : 중소병원, 종합병원, 대형종합병원 비교 중심으로." 한국품질경영학회 37 (37): 71-86, 2009

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