The Impact of Technology Adoption on Student Satisfaction with Higher Education: An Empirical Study from Vietnam

다국어 초록 (Multilingual Abstract)

This study aims to analyze the impact of technology adoption on students’ satisfaction with the higher education system in Vietnam. With the continuous development of information and technology, the education sector in particular and many economic sectors in Vietnam have witnessed an explosion of applications and interventions in teaching-learning. However, these innovations have also received a lot of criticism regarding their effectiveness and feasibility. Although the numerous benefits that technology adoption has brought to education are apparent, many practitioners have not adjusted to this transition, resulting in lower learner satisfaction. Through a survey of more than 2472 university students in Vietnam, the results find a positive relationship between technology adoption and student satisfaction in higher education. We also test how nine contingent factors including gender, income, major, self-study time, learning methods, technology administration, self-ability in adopting technology, technology accessibility, and purpose of using technology can moderate that relationship. Indeed, technology adoption acts as a facilitator to make learning more convenient, effective, and accessible, rather than completely affecting learning outcomes and satisfaction. This result suggests that self-motivation is an important and decisive factor in improving satisfaction through choosing and applying technology effectively and appropriately.

목차 (Table of Contents)

• 1. Introduction 2. Literature Review 3. Research Methods and Materials 4. Results 5. Discussion and Conclusion

참고문헌 (Reference)

1 Thuy Thanh Thi DOAN, "The Effect of Service Quality on Student Loyalty and Student Satisfaction: An Empirical Study of Universities in Vietnam" 한국유통과학회 8 (8): 251-258, 2021

2 Benjamin, S. D., "Technology education and training : The need for a comprehensive plan" 35 (35): 730-731, 2014

3 David A. Abrahams, "Technology adoption in higher education: a framework for identifying and prioritising issues and barriers to adoption of instructional technology" Emerald 2 (2): 34-49, 2010

4 Bergman, P., "Technology adoption in education: Usage, spillovers, and student achievement" McGraw Hill 2016

5 Rod Beecham, "Teaching quality and student satisfaction: nexus or simulacrum?" UCL Press 7 (7): 135-146, 2009

6 Roberto Aldunate, "Teacher adoption of technology" Elsevier BV 29 (29): 519-524, 2013

7 Tarah H. Fatani, "Student satisfaction with videoconferencing teaching quality during the COVID-19 pandemic" Springer Science and Business Media LLC 20 (20): 1-8, 2020

8 Chen, P. Y., "Student satisfaction and its antecedents : How does the student satisfaction index model matter in the context of joint master’s degree programs in Vietnam" 6 (6): 6-, 2017

9 Ceyhan Aldemir, "Student Satisfaction in Higher Education" Organisation for Economic Co-Operation and Development (OECD) 16 (16): 109-122, 2004

10 Jack Barbalet, "Self-interest and the theory of action" Wiley 63 (63): 412-429, 2012

11 G.D. Barber, "Prediction of the organic matter digestibility of grass silage" Elsevier BV 28 (28): 115-128, 1990

12 Jascha Nooijer, "Optimizing collaborative learning in online courses" Wiley 18 (18): 19-23, 2021

13 Lai, C. S., "Factors to student satisfaction towards the educational activities : A Case Study In Vietnam" 10 (10): 56-79, 2017

14 Lan NGUYEN, "Factors Influencing Purchase Intention of Vietnamese Adults: A Case Study of Dairy Products" 한국유통과학회 8 (8): 187-196, 2021

15 Subrahmanyam Annamdevula, "Effect of student perceived service quality on student satisfaction, loyalty and motivation in Indian universities" Emerald 11 (11): 488-517, 2016

16 Subrahmanyam Annamdevula, "Effect of student perceived service quality on student satisfaction, loyalty and motivation in Indian universities" Emerald 11 (11): 488-517, 2016

17 Long Pham, "Does e-learning service quality influence e-learning student satisfaction and loyalty? Evidence from Vietnam" Springer Science and Business Media LLC 16 (16): 1-26, 2019

18 Chen, Y., "Distance learning technology adoption : A motivation perspective" 42 (42): 38-43, 2002

19 Rotana KIENG, "Critical Factors Affecting Student Satisfaction and Loyalty: An Empirical Study in Cambodia" 한국유통과학회 8 (8): 225-234, 2021

20 Helena Alves, "Conceptual Model of Student Satisfaction in Higher Education" Informa UK Limited 18 (18): 571-588, 2007

21 Nguyen Minh Ha, "Attitudes and Purchase Intention Towards Counterfeiting Luxurious Fashion Products in Vietnam" Canadian Center of Science and Education 7 (7): 207-221, 2015

22 Michael Guolla, "Assessing the Teaching Quality to Student Satisfaction Relationship: Applied Customer Satisfaction Research in the Classroom" Informa UK Limited 7 (7): 87-97, 1999

23 Hardi MULYONO, "Antecedents of Student Loyalty Within Universities in North Sumatra Province, Indonesia" 한국유통과학회 7 (7): 491-500, 2020

24 Thong Quang BUI, "Antecedents Affecting Purchase Intention of Green Skincare Products: A Case Study in Vietnam" 한국유통과학회 8 (8): 1295-1302, 2021

25 Chen, P. Y., "An evaluation of student satisfaction of the joint master programs at Foreign Trade University in Vietnam" 20 (20): 75-88, 2020

26 Jane E Blood-Siegfried, "A Rubric for Improving the Quality of Online Courses" Walter de Gruyter GmbH 5 (5): 1-13, 2008