스토리텔링을 적용한 스테이의 공간구성 및 프로그램 특성에 관한 연구

다국어 초록 (Multilingual Abstract)

In todays travel experience, people dont just see lodging as a place to stay, they see it as the purpose of the trip. As a result of this trend, a new type of accommodation has emerged: stay. As a space that reflects the trend of emphasizing the experience of staying, a stay should provide users with an experience that is differentiated from existing accommodations. Therefore, this study aims to derive the differentiation of a stays spatial configuration and programs from a storytelling perspective. As a research method, First, we define stay as an accommodation facility through a review of the background of the emergence of stay. Second, based on theoretical considerations on storytelling, we derive case analysis criteria to analyze spatial configurations and programs. Finally, four selected cases are analyzed. The analysis results are as follows. First, the keywords for the story that designers wanted to tell with stays were ‘relax’, ‘focus’, ‘warm’ and ‘comfort’. This reflects travelers desire to focus solely on relaxation. Second, everyday spaces are given special stories to create new experiences. Expressive elements such as lighting and furniture arrangement effectively convey the story to the user. Third, it is centered on spatial composition and programs using water. It uses the image of water to tell a story. Fourth, multisensory and experiential qualities are the most prominent characteristics of the space. The sounds and scents of nature were actively used to awaken the senses of users, and programs in the spatial composition induced active experiences.