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      KCI등재

      A Study on Factors Affecting the Customer-centric Value Co-Production

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      https://www.riss.kr/link?id=A103309161

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      다국어 초록 (Multilingual Abstract)

      In view of increased social awareness of today’s consumers, it is very important to understand whether such social awareness causes consumers to behave in a manner consistent with the underpinning social values to fulfill their sense of good citizen...

      In view of increased social awareness of today’s consumers, it is very important to understand whether such social awareness causes consumers to behave in a manner consistent with the underpinning social values to fulfill their sense of good citizenship. It is from this research motive that this study proposes and tests three predictors (CSR perception, network trait, and reciprocal norm) of value co-production behavior by current customers of social enterprises. The study’s result showed that the three predictor variables positively contribute to eliciting value co-producing behavior. We also found that corporate trust plays a mediating role between the three predictors and value-co-producing behaviors.

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      다국어 초록 (Multilingual Abstract)

      In view of increased social awareness of today’s consumers, it is very important to understand whether such social awareness causes consumers to behave in a manner consistent with the underpinning social values to fulfill their sense of good citizen...

      In view of increased social awareness of today’s consumers, it is very important to understand whether such social awareness causes consumers to behave in a manner consistent with the underpinning social values to fulfill their sense of good citizenship. It is from this research motive that this study proposes and tests three predictors (CSR perception, network trait, and reciprocal norm) of value co-production behavior by current customers of social enterprises. The study’s result showed that the three predictor variables positively contribute to eliciting value co-producing behavior. We also found that corporate trust plays a mediating role between the three predictors and value-co-producing behaviors.

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      목차 (Table of Contents)

      • I. Introduction
      • II. Literature Review and Research Hypotheses
      • III. Research Methods
      • IV. Results
      • V. Conclusions and Discussions
      • I. Introduction
      • II. Literature Review and Research Hypotheses
      • III. Research Methods
      • IV. Results
      • V. Conclusions and Discussions
      • References
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