인터페이스 디자인에서 컬러 어포던스와 사용자 행동유도의 상관관계 연구

다국어 초록 (Multilingual Abstract)

In this study, the purpose of the UI(user interface) design is to verify the structural causal relationship between the color affordance cognitive response and the users behavioral response, and to verify the users cognitive response to the users actions. Through these efforts, color affordance that induce actual user behavior and to study the importance and effect of applying color affordance. Among the factors of color appeal in UI design, the factors that have the greatest influence on user cognitive responses were physical factors, and the factors that have the greatest influence on user behavior were cognitive factors. These results suggest that cognitive, sensory, and physical appeal are all important in mobile content or product interface UI design, but need to focus more on physical and cognitive assertions in particular. The application of UI designs color affordance is active use of color assertions is needed through the selection of a color based on the users experience.