관광서비스 국제표준화를 통한 동·북아관광산업 활성화

다국어 초록 (Multilingual Abstract)

This research aims at developing strategies to promote the tourism industry in Northeastern Asia through international standardization of tourism services. The region is expected to be the world`s second largest tourism-market, next to Europe, by 2020, and hence there is a need to resolve any inconveniences that international tourists might have during their visit to China, Korea, and Japan. Those efforts will help the tourism industry in the region become a more advanced industry and stimulate cultural exchanges between Asia and the rest of the world. An analysis of related research shows that international tourists feel inconvenient and/or difficult in language communications, traffic and travel guides and information, lodging and meals, and shopping. In solving those issues, two goals of simplicity and uniformity should be pursued through international standardization such as maintaining 24-hour/7-day information desks, establishing integrated websites, collecting opinions from professionals, making use of portable consumer electronic devices (for example, smart-phones and pictograms, (i.e. symbols, numerical numbers and pictures), and providing information in Chinese, English, Japanese and Korean. To attain these goals, this study suggests international standardization of tourism services among China, Japan, and Korea. A united tourism course, e.g. Peking-Seoul-Tokyo, also known as BeSeTo, is suggested to be the first model of this standardization project through proactive collaborations among three countries. The suggestions in this study are based on the case studies and surveys in Peking, Tokyo, Seoul, and Yeosu where the “Expo 2012 Yeosu Korea” is held.

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