1 오미영, "담배회사의 전략적 사회 공헌 활동이 담배회사 이미지, 담배회사-공중 관계, 담배회사 태도에 미치는 영향" 한국PR학회 14 (14): 217-260, 2010
2 조형오, "담배회사의 기업 광고가 기업태도와 흡연의 인지적 반응에 미치는 영향" 한국광고학회 16 (16): 61-78, 2005
3 박소영, "담배회사의 CSR활동이 소비자의 기업에 대한 신뢰와 태도에 미치는 영향: 흡연행위의 조절효과" 한국고객만족경영학회 15 (15): 171-187, 2013
4 신성례, "담배광고 목격경험과 담배회사의 사회공헌활동에 대한 선호도가 청소년의 현재 흡연과 미래 흡연의도에 미치는 영향" 한국지역사회간호학회 25 (25): 33-43, 2014
5 백혜진, "뉴스프레임 유형과 정부 신뢰도가 금연정책 지지도와 금연의도에 미치는 영향." 한국PR학회 19 (19): 1-29, 2015
6 조수영, "기업 이미지, 제품 특성과 CSR 유형의 일치/불일치에 따른 수용자 설득효과: 설득지식모델의 적용" 한국광고홍보학회 13 (13): 509-538, 2011
7 Friedman, L. C, "Tobacco industry use of corporate social responsibility tactics as a sword and a shield on secondhand smoke issues" 37 (37): 819-827, 2009
8 Hefler, M, "Tobacco control advocacy in the age of social media : Using Facebook, Twitter and Change" 22 (22): 210-214, 2013
9 Friestad, M, "The persuasion knowledge model: How people cope with persuasion attempts" 21 : 1-31, 1994
10 Nagelhout, G. E, "The influence of newspaper coverage and a media campaign on smokers’ support for smoke‐free bars and restaurants and on secondhand smoke harm awareness:Findings from the International Tobacco Control (ITC)Netherlands Survey" 21 (21): 24-29, 2012
1 오미영, "담배회사의 전략적 사회 공헌 활동이 담배회사 이미지, 담배회사-공중 관계, 담배회사 태도에 미치는 영향" 한국PR학회 14 (14): 217-260, 2010
2 조형오, "담배회사의 기업 광고가 기업태도와 흡연의 인지적 반응에 미치는 영향" 한국광고학회 16 (16): 61-78, 2005
3 박소영, "담배회사의 CSR활동이 소비자의 기업에 대한 신뢰와 태도에 미치는 영향: 흡연행위의 조절효과" 한국고객만족경영학회 15 (15): 171-187, 2013
4 신성례, "담배광고 목격경험과 담배회사의 사회공헌활동에 대한 선호도가 청소년의 현재 흡연과 미래 흡연의도에 미치는 영향" 한국지역사회간호학회 25 (25): 33-43, 2014
5 백혜진, "뉴스프레임 유형과 정부 신뢰도가 금연정책 지지도와 금연의도에 미치는 영향." 한국PR학회 19 (19): 1-29, 2015
6 조수영, "기업 이미지, 제품 특성과 CSR 유형의 일치/불일치에 따른 수용자 설득효과: 설득지식모델의 적용" 한국광고홍보학회 13 (13): 509-538, 2011
7 Friedman, L. C, "Tobacco industry use of corporate social responsibility tactics as a sword and a shield on secondhand smoke issues" 37 (37): 819-827, 2009
8 Hefler, M, "Tobacco control advocacy in the age of social media : Using Facebook, Twitter and Change" 22 (22): 210-214, 2013
9 Friestad, M, "The persuasion knowledge model: How people cope with persuasion attempts" 21 : 1-31, 1994
10 Nagelhout, G. E, "The influence of newspaper coverage and a media campaign on smokers’ support for smoke‐free bars and restaurants and on secondhand smoke harm awareness:Findings from the International Tobacco Control (ITC)Netherlands Survey" 21 (21): 24-29, 2012
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