멀티미디어시대의 포장디자인개발 접근에 관한 연구 = A Study on the Approach to Packaging Design Development in the Age of Multi-Media

다국어 초록 (Multilingual Abstract)

The industrial development has changed human consumption patterns from mass consumption to differentiated ones. In other words, our human beings tend to consume for pleasure rather than necessity, while yearning for an individualistic pattern differentiated from others and putting emphases on emotional and intellectual aspects more than functional ones. Such a change of human desire is not exceptional even in the area of information uses.
Human beings have created such new information media as news papers, radio and television in the industrial society, and have obtained various information through these media. However, we are experiencing much difficulty in our acquisition of the necessary information due to the explosive increase of information.
Thus, today's information users, unlike those of the industrial age, want to be able to select the information suitable to their needs or tastes, while resisting the unilateral imposition of mass media, now, huge amount of information has been able to disseminated among numerous individuals world-wide in a very short time owing to the personal computers which began to be distributed since 1980's, and in particular, the development of multi-Media in 1990's. Thus, we have come to live in a society where wealth could be accumulated through use of information just as had been during the industrial society when wealth could be acquired though production/ distribution/ consumption of commodities. Such changes have motivated various studies on social science and other areas including design.
In fact, the studies conducted on designs have been focused mostly on the methods of utilizing the modern designs which have continued to develop since the Industrial Revolution as well as those of making available such design tools as computers and new media. In this age when information and commodities flood the consumers world-wide through high-speed communication networks, this study is aimed at reviewing the approaches to the packaging and multi-media industries and thereupon, suggesting the strategies and desirable directions for packaging design.