국내 프로 여자 농구와 배구 유니폼의 디자인 분석과 개선방안

다국어 초록 (Multilingual Abstract)

This study aims to integrate sports uniform design into fashion as an effective communication means by analyzing the uniforms of women's pro basketball and volleyball teams in the country. As part of the research method, a literature review was conducted on the domestic pro sports background and women's basketball and volleyball uniforms. For empirical research, an analysis was performed of the uniforms of 12 teams in total: six women's pro basketball teams and six women's pro volleyball teams in the 2013~2014 league. The following results were obtained. First, in terms of formativeness, sleeveless shirts and shorts are basic in both basketball and volleyball. However, there are remarkable differences between the two. Shirts in volleyball are tighter, with the body figure visible, and shorts are shorter in length than those in basketball. Most basketball uniforms have a V-neckline and are collarless, while volleyball uniforms have a standup collar in all teams. Second, both basketball and volleyball apply the representative color of the sponsoring company and the team's typical color, but common colors, such as blue, navy, and white, are used in many teams, which fails to represent a uniquely differentiated image. Third, the logo or symbol of a sponsor is excessively applied to both basketball and volleyball uniforms. This downgrades the uniform's own esthetic features. Fourth, a fashionable uniform design, that reflects the bodily characteristics of women and the characteristics of the sports game would be a beneficial communication tool for all the tiers to become involved in participation and entertainment.

참고문헌 (Reference)

1 조영아, "한국 축구 유니폼 디자인 변천에 관한 연구 -국가대표 축구선수 유니폼을 중심으로-" 한국복식학회 52 (52): 103-121, 2002

2 김영갑, "한국 여자프로농구 밀착 유니폼의 상징적 이미지 찾기" 한국사회체육학회 19 (19): 261-274, 2003

3 류상호, "한국 여자 프로농구의 3미(美)" 한국체육철학회 12 (12): 111-129, 2004

4 임송미, "한·미·일 프로야구 유니폼의 비주얼 아이덴티티 연구 - 색채를 중심으로 -" 한국패션비즈니스학회 17 (17): 117-135, 2013

5 권상희, "인라인 스케이트 국가대표 유니폼 디자인 개발에 관한 연구" 한국패션디자인학회 13 (13): 53-72, 2013

6 김소현, "의상디자인 프로세스를 적용한 대학 농구 유니폼 연구 -한양대학교 농구부 유니폼 디자인 개발을 중심으로-" 한국기초조형학회 4 (4): 199-206, 2003

7 Lee, K. H., "유니폼의 이해" Kyeongchunsa 2014

8 정동화, "여자프로농구(WKBL) 경기관람요인 분석을 통한 마케팅전략" 한국엔터테인먼트산업학회 6 (6): 82-93, 2012

9 김지선, "여성 스포츠 유니폼 트렌드와 성 상품화 현상의 관계 탐색" 한국여성체육학회 25 (25): 23-34, 2011

10 유명환, "미국, 영국, 한국 프로리그 스포츠 팀의 비주얼 아이덴티티 연구 -미국 NFL, 영국 프리미어 리그, 한국 K-리그를 중심으로-" 사단법인 한국브랜드디자인학회 8 (8): 17-28, 2010

11 Roh, J. H., "Women's basketball's endless evolution"

12 "Volleyball"

13 Cha, H. J., "The study of the design element of Korean pro football teams: Comparative analysis with English pro football teams" Honam University 2008

14 Lee, S. H., "The present state and prospect of sports sponsoring on Korean sports brands: Examing the marketing strategy of Reebok Korea" Sungkyunkwan University 2007

15 Seo, K. H., "The philosophical aspects of the uniforms in the Korea women basketball players" Korea National Sport University 2001

16 Yun, J. S., "The passion of goodlooking"

17 Choi, J. M., "The changes of Korean national football team's uniform after independence" Chungang University 2007

18 Lee, H., "Shorter, tighter, women uniform"

19 "Rules"

20 Park, J. H., "Korean soccer uniform design representing Taeguek image" Seoul National University 2001

21 "History"

22 Joo, H. B., "Historical & ideological study on the evolution of Korean women's basketball" 22 (22): 19-29, 2006

23 Kim, S. M., "Feminist criticism of the history of women's Korean basketball uniform. Korean Journal of History Physical Education" 5 (5): 57-66, 2000

24 Yang, S. H., "Fashion and image" Sookmyung Women's University Press 2008

25 Park, M. R., "Consumption ideology in modern sports fashion" 11 : 21-, 2009

26 "Australian women's volleyball players, opposition to change uniforms"

27 Moon, J. Y., "A study on the change and function of the Korean gymnastics uniforms" Sookmyung women's University 1985

28 Pyo, Y. K., "A study on image evaluation of baseball uniform" 50 (50): 43-55, 2000

29 Kwon, N. K., "A study of color image's association of Korea baseball team" Hongik University 2011

30 Kim, Y. W., "A study of Korea pro basketball uniform design: Focused on pro basketball player's uniform" Kyungnam University 2005

31 "2013-2014 V-League operations guidelines"

32 Ministry of culture, sports and tourism, "100 years old period, Korea to change sports"