The purpose of this study is to analyze the imageability component factors of a regenerated cultural complex that functions as a tourism space using spatial cognitive mapping. For this purpose, this study selected KT&G Sangsangadang, Chuncheon, as the...
The purpose of this study is to analyze the imageability component factors of a regenerated cultural complex that functions as a tourism space using spatial cognitive mapping. For this purpose, this study selected KT&G Sangsangadang, Chuncheon, as the study site. The main results of the study are as follows. First, this study found new imageability components such as dynamic elements and environmental sculptures besides the five imageability components of Lynch. These factors show that it can be used as a significant imageability component in a regenerated cultural complex. Second, the frequency of expression of the imageability components from the respondents was in the order of districts, landmarks, paths, environmental sculptures, dynamic elements, edges, and nodes. This suggests that the imageability component factors can be expressed in various ways depending on the characteristics of the tourism space. In this study, the cognitive ratio of Uiamho among district factors was high. Therefore, considering the space and the surrounding environment when creating a complex cultural space in the future, it is judged that it can have a positive effect on whether it is a tourist's spatial cognition. The results of this study can be used as basic data for practitioners when planning similar spaces in the future.