에어비앤비의 물리적·사회적 서비스스케이프가 고객가치와 재방문의도에 미치는 영향 = The Effect of Physical and Social Servicescape in the Airbnb on Customer Value and Revisit Intention

다국어 초록 (Multilingual Abstract)

This study examines the effects Airbnb servicescape has on tourists' customer value, and intention to revisit. To achieve the purpose of this research, an online and offline survey for users who have experience using Jeju Airbnb within the past year, and finally, 387 copies were used for research. collected data were analyzed by using SPSS 22.0, AMOS 22.0 statistical program. As a result of hypothesis verification, First, the internal and external environments that are sub-factors of shared accommodation's physical service scapes were shown to have a significantly positive(+) effect on the customer value. Second, social service scapes identified a positive(+) influence on customer value. Third, it was shown that the Airbnb users' customer value had a positive(+) effect on the intention to revisit. Through this empirical analysis, provide basic guidelines that would be crucial for successful marketing strategies of Airbnb businesses and would allow managers to better serve guests, thus bolstering customer intent to revisit.