Global electronic commerce : theory and case studies

목차 (Table of Contents)

• CONTENTS
• Preface = ⅸ
• 1 Introduction to Electronic Commerce = 1
• The Foundations of Electronic Commerce = 4
• Electronic Commerce Infrastructure = 6
• Electronic Markets = 6
• Electronic Commerce Supporting Functions = 7
• Electronic Commerce Opportunities : Today and Tomorrow = 7
• Notes = 8
• 2 Information Technology in the Post-Industrial Revolution = 9
• Digital Railroads = 12
• Channels and Intermediaries = 15
• Electronic Channels = 22
• Notes = 24
• Case Studies
• Andersen Consulting : The Asia Intranet Opportunity / Peter Lovelock ; Theodore H. Clark = 27
• 3 Redefining the Geography of Space, Time, and Money = 53
• The Hard Middle = 62
• The Problem with Innovation = 63
• Jobs and the Internet = 64
• Recommended Reading = 69
• Notes = 69
• Case Studies
• Financial Times Syndication Services : Making Money on the Web / Peter Lovelock ; Theodore H. Clark = 71
• Security First Network Bank : The World's First Internet Bank, http:／／www.sfnb.com / Theodore H. Clark ; John J. Sviokla = 91
• Global Electronics Manufacturing(HK) Ltd. / Theodore H. Clark ; Alvin Chu = 121
• 4 Supply Chain Management and Information Alliances = 141
• Transforming the Value Chain Using Information Technology = 141
• Strategic IT and the Value Chain beyond the Firm = 145
• The Beer Game and the Value of Information = 146
• Benefits and Challenges of Sharing Information = 151
• Interorganizational Systems and BPR = 152
• Developing and Maintaining IOS Partnerships = 153
• Wholesale Electronic Commerce : IOS and the Internet = 154
• Notes = 155
• Case Studies
• H. E. Butt Grocery Company : A Leader in ECR Implementation / Theodore H. Clark ; David C. Croson ; James L. McKenney ; Richard L. Nolan = 157
• Procter & Gamble : Improving Consumer Value through Process Redesign / Theodore H. Clark ; James L. McKenney = 197
• 5 Telecommunications Infrastructure in Transition = 221
• Telecommunications Technology = 221
• Communications Media and Bandwidth = 222
• Telecommunications for Voice and Modems = 223
• ISDN and Packet-Switched Services = 225
• Synchronous and Asynchronous Transmission = 228
• Declining Costs of Digital Communications = 228
• The Rise of Computer Networks = 229
• The World Wide Web = 232
• Notes = 233
• Case Studies
• China's Golden Projects : Reengineering the National Economy / Peter Lovelock ; Ben A. Petrazzini ; Theodore H. Clark ; John J. Sviokla = 235
• Philippines Telephone and Telegraph / J. Christopher Westland = 259
• 6 Access to Electronic Commerce Services = 273
• The Roots of Electronic Commerce = 273
• The Internet = 275
• ISP Business Models = 278
• Notes = 280
• Case Studies
• Asia Online : The Online Service for Asia / Theodore H. Clark = 281
• China Internet Corporation : http:／／www.China.Com / Theodore H. Clark ; John J. Sviokla = 299
• Hong Kong SuperNet / Theodore H. Clark ; Sarah Cook = 315
• 7 Electronic Auctions and Intermediaries = 343
• Market Models = 344
• Internet Auctions = 353
• Notes = 353
• Case Studies
• Experiences with Electronic Auctions in the Dutch Flower Industry / Eric van Heck ; Pieter M. Ribbers = 355
• $$E^*$$Trade Securities, Inc. / Rajiv Lal = 367
• 8 Electronic Financial Markets = 385
• Financial Markets : First Movers in Electronic Commerce = 385
• Basics = 387
• Matching and Price Discovery = 389
• Notes = 396
• Case Studies
• On-Line Trading at the Shanghai Stock Exchange / J. Christopher Westland = 399
• The Moscow Stock Exchange/ Martin Mendelson ; J. Christopher Westland = 417
• Electronic Securities Trading at the Bolsa de Comercio de Santiago / J. Christopher Westland = 429
• 9 Digital Storefronts = 445
• Digital Storefronts on the Web = 447
• Search Engines = 449
• The Web as an Advertising and Marketing Channel = 452
• Internet Dynamics = 460
• Integration = 462
• Notes = 462
• 10 Secure Digital Payments = 465
• The Origin and Development of Cash = 465
• Microtransactions = 470
• The Resurgence of Barter = 474
• Authentication of E-Commerce Payments = 474
• Identification of Individuals = 477
• Privacy = 479
• Controls = 480
• Encryption and Password Controls = 484
• Notes = 490
• Case Studies
• Mondex Electronic Cash in Hong Kong / J. Christopher Westland = 493
• Access Security at McDonnell Douglas Aerospace Information Services / J. Christopher Westland = 515
• 11 Logistics and Service Opportunities and Issues = 529
• Competitive Advantage Using Logistics and Information Technology = 531
• Outsourced Logistics in the Supply Chain = 533
• Outsourced Logistics and Electronic Commerce for Physical Goods = 534
• Geographic Information Services and Logistics = 535
• The Internet and the Future of Logistics = 535
• Notes = 536
• Case Studies
• Consolidated Freightways : The On-Board Computer Project / Theodore H. Clark ; James L. McKenney = 537
• 12 Successful E-Commerce = 557
• Redefining the Marginal Cost／Marginal Revenue Equation = 557
• Turnkey E-Commerce and Site Management = 558
• Digital Storefronts = 560
• Another Network = 562
• From Hobby to Business = 563
• Information Retailers = 564
• Reintermediation : Travel Agents' Revenge = 565
• Where Multimedia Fails = 566
• Personalizing the Retail Cyberstore = 566
• Simple Auctions with Real-Time Price Quotes = 567
• Double-Auction Markets for Securities = 568
• Infrastructure = 569
• Design Assistance = 569
• Supply Chain Management = 570
• Consumer Durables = 570
• The Font of Future Wealth = 571
• Notes = 572
• Appendix = 575
• References = 581
• Index = 587