중국 글로벌 기업의 지속 가능한 경쟁 우위에 관한 연구

다국어 초록 (Multilingual Abstract)

Increasing competition in the global economy has created challenges for marketing managers. During the past two decades alone, Chinese firms go abroad to have an opportunity to compete. Meanwhile, Chinese gloabal firms are facing a growing number of external pressures. Under this grim situation, scholars should suggest a way for Chinese firms to break through this bottleneck and to achieve a sustainable competitive advantage. Few studies, however, have explained Chinese firms’ sustainable competitive advantage in the world market.
Using the theory of sustainable competitive advantage and an underlying framework, the present study develops strategies that draw on the resource-based view, competence-based view, and the industry organization paradigm. This study analyzes the internal advantage, internal disadvantage, external opportunity and external risks for those global enterprises in China; moreover, a strategy on competition advantage according to the current status of the global enterprise in China is also put forward.
This article argues that globalization is the principle components in the economic development of the country and the world, which directly embodies a country’s economy strength and its competitiveness. In order to realize the target of sustainable competitive advantage, Chinese firms should absorb the investment of transnational corporations, meanwhile; encourage our domestic enterprises “going out”, and better make use of domestic and foreign markets and resources.
Based on this point mentioned above, this paper issues an example on a Global enterprise in Gui Zhou province. Novel ideas, measures, and brands position are established, which will raise the ability of innovation, promote the talent strategy and development of high-tech industries, continuously improve the foreign trade laws and regulations, and further deepen the system reform. These methods are been adopted to satisfy the new market competition situation requirement for china’s globalization on sustainable competitive advantage strategy.

목차 (Table of Contents)

• 제1장 서론 1
• 제2장 중국 기업의 글로벌 경쟁 현황 3
• 제3장 지속 가능한 경쟁 우위의 본질 13
• 제4장 중국 Global 기업의 SWOT 분석 21
• 제5장 중국 귀주성(貴州省) 소재 기업의 사례 31
• 제6장 중국 Global 기업의 지속 가능한 경쟁 우위 방안 62
• 제7장 요약 및 결론 72