Pop-up Store에 적용된 복합문화공간의 특성에 관한 연구 = A Study on the Characteristics of Complex Culture Space Composition of Pop-up Store

다국어 초록 (Multilingual Abstract)

In the industrialization era, technology and knowledge had gained the upper hand over others. As the globalization era has come in the 21st century, emotions have become more important than rationale, and brand image and value have influenced consumption behavior more than product function and efficiency. The newly emerging firms related to distribution and retail shops influence the changes in purchase circumstances, and introduce the new concept of consumption that requires complex added value as well as the services based on the function and quality of products. Accordingly, the purpose of this study is to establish the concept of the complex culture space of pop-up stores among recently increasing retail shops, and to investigate the complex culture space in the domestically leading brand strategy store to analyze its constructive characteristics. This researcher established theoretical analysis on pop up stores among retail shops and a complex culture space, and looked into relevant studies and literatures.
In conclusion, Content of Retail shops are the main features of the complex cultural space. In the past, a cultural space that can be experienced partly lifestyle appears to form a complex cultural space form and Reflecting the trend of sales and culture, providing a variety of experiences to consumers. It is expected that the complex culture spaces in pop up stores will have more diverse and new designs.

목차 (Table of Contents)

• Abstract
• 1. 서론
• 2. 이론적 고찰
• 3. Pop up Store의 복합문화공간 사례
• 4. 결론
• 참고문헌