The present study purported to develop a Taekwondo Dojang selection attribute scale applicable to generation MZ Taekwondo practitioners who are expanding their influence in the growth of the sports market based on relevant prior studies. For the study...
The present study purported to develop a Taekwondo Dojang selection attribute scale applicable to generation MZ Taekwondo practitioners who are expanding their influence in the growth of the sports market based on relevant prior studies. For the study purpose achievement, a convenience sampling method was used to surveyed 300 generation MZ Taekwondo practitioners registered at one of the 10 Taekwondo Dojangs in Ulsan and Busan areas from January to February 2023. After excluding 5 responses with excessive numbers of missing items, a total of 295 (96.3%) responses were included in the present study for the final data analysis. Using SPSSWIN 23.0 and AMOS 23.0 programs, descriptive statistical analysis, exploratory factor and confirmatory factor analysis, reliability analysis were used to acomplish the purpose of this study. The results show that internal and external facilities, instructor competency, and cost were derived as the Taekwondo Dojang selection attributes that generation MZ Taekwondo practitioners consider important. Therefore, the Taekwondo Dojang selection attributes of generation MZ Taekwondo practitioners found in the current study not only enhance Taekwondo Dojang operators' understanding of generation MZ practitioners who are expanding their influence in the related industries but also provide a scale with reliability and validity that can be applied to future research on their participation behavior.