지식교환 웹사이트에서 개인특성과 사용자 관여가 지식공유행위에 미치는 영향

국문 초록 (Abstract)

지식공유의 효과와 지식공유의 중요성 때문에 MIS 분야에는 지식공유연구에 대한 관심이 높아지고 있으나, 지식교환 웹사이트에서의 지식공유의 영향과 관련한 연구는 많지 않다. 본 연구는 지식교환 웹사이트에서 개인특성변수인 정보기술에 대한 개인의 혁신성, 컴퓨터 자기효능감, 컴퓨터 불안감 및 사용자 관여와 지식공유행위간의 관계를 밝히고자 한다. 연구자들은 지식교환 웹사이트 내에서 지식공유경험이 있는 사용자들을 대상으로 설문조사를 실시하여 유효표본 총 241개를 수집하였다. 또한 연구모형 검증을 위해 연구분석방법으로 구조방정식모형(SEM)을 통해 자료를 분석하였다. 자료분석 결과 지식공유행위는 개인의 혁신성, 컴퓨터 자기효능감, 컴퓨터 불안감 및 사용자 관여에 의해 직간접적으로 영향을 받는 것으로 확인되었다. 본 연구는 개인의 혁신성과 지식공유에 대한 연구의 영역을 확장했을 뿐만 아니라, 정보공유에 대한 실질적인 사례를 대상으로 한 연구를 통해 지식공유를 촉진하는 지식공유 애플리케이션의 설계와 지식교환 웹 사이트의 성공간의 관련성을 밝히고자 하였다.

다국어 초록 (Multilingual Abstract)

The effect of knowledge sharing and its importance have been reported in the information systems literature. However, little has been learned about the impact of knowledgeexchange web sites. This study explores relationships between individual characteristics such as personal innovativeness in the domain of information technology (PIIT), computer selfefficacy (CSE), and computer anxiety (CA), user involvement (UI), and knowledge sharing in a knowledge?exchange website. In order to examine our research model, we adopted a survey research design based on the Structural Equation Modeling method. By analyzing 241 samples collected, we conclude that UI and CA are valuable to discuss in terms of their theoretical and practical implications. This study not only extends the research on personal innovativeness and knowledge sharing, but also suggests a need for focused research efforts to investigate real practices on knowledge sharing. This study initiates this kind of efforts to make a relevant tie between design of knowledge sharing applications and the success case in the commercial field to encourage users to share their knowledge.

목차 (Table of Contents)

• 초록
• ABSTRACT
• 1. 서론
• 2. 이론적 배경
• 3. 연구모형 및 가설
• 4. 연구방법
• 5. 결과분석
• 6. 연구성과
• 7. 결론 및 향후 연구과제
• 참고문헌
• 〈부록〉
• 저자소개

참고문헌 (Reference)

1 성기문, "홈네트워크환경에서 개인적 특성과 지각된 상호작용성이 서비스 만족, 태도, 사용의도에 미치는 영향：몰입이론을 중심으로" 한국전자거래학회 14 (14): 71-94, 2009

2 Davenport, T. H, "Working Knowledge：How Organizations Manage What They Know" Harvard Business School Press 1998

3 Tabachnick, B. G, "Using Multivariate Statistics (3rd Eds.)" Harper Collins 1996

4 Ives, B, "User Involvement and MIS Success：A Review of Research" 30 (30): 586-603, 1984

5 Venkatramen, P. M, "The Impact of Innovativeness and Innovation Type and Adoption" 67 (67): 51-67, 1991

6 Agarwal, R, "The Evolving Relationship between General and Specific Computer Self-Efficacy：An Empirical Assessment" 11 (11): 418-430, 2000

7 Von Wartburg, I, "The Creation of Social and Intellectual Capital in Virtual Communities of Practice：Shaping Social St ructure in Virtual Communities of Practice" 1 (1): 299-316, 2006

8 Weil, M. M, "The Computerphobia Reduction Program：Year 1 Program Development and Preliminary Results" 19 (19): 180-184, 1987

9 Lu, J, "Technology acceptance model for wireless Internet" 13 (13): 206-222, 2003

10 Anderson, J. C, "Structural Equation Modeling in Practice：A Review and Recommended Two-Step Approach" 103 (103): 411-423, 1988

11 Lewis, W, "Sources of influence on beliefs about information technology use：an empirical study of knowledge workers" 27 (27): 657-679, 2003

12 Lave, J, "Situated Learning：Leate Peripheral Participation" Cambridge University Press 1991

13 Bandura, A, "Self-Efficacy：The Exercise of Control" Freeman 1997

14 Hurt, H. T, "Scales for the Measurement of Innovativeness" 4 : 58-65, 1977

15 Barki, H, "Rethinking the Concept of User Involvement" 13 (13): 53-64, 1989

16 Anderson, A. A, "Predictors of Computer Anxiety and Performance in Information Systems" 12 (12): 61-77, 1996

17 Rijt, Van der PGA, "Precious Knowledge, Amsterdam" 2002

18 MacCallum, R. C, "Power analysis and determination of sample size for convenience structural modeling" 1 : 130-149, 1996

19 Saris, W. E, "Power Evaluation in Structural Equation Models, In K. A. Bollen and J. S. Long" Testing Structural Equation Models 1993

20 Lu, J, "Personal innovativeness, social influences and adoption of wireless Internet services via mobile technology" 14 : 245-268, 2005

21 Bagozzi, R. P, "On the Evaluation of Structural Equation Models" 16 (16): 74-94, 1988

22 Barki, H, "Measuring User Participation, User Involvement, and User Attitude" 18 (18): 59-82, 1994

23 Mardia, K. V, "Measures of Multivariate Skewness and Kurtosis with Applications" 57 : 519-530, 1970

24 Ardichvili, A, "Learning and Knowledge Sharing in Virtual Communities of Practice：Motivators, Barriers, and Enab" 10 (10): 541-554, 2008

25 Willem, A, "Knowledge Sharing in Public Sector Organizations：The Effect of Organizational Characteristics on Interdepartmental Knowledge Sharing" 17 : 581-606, 2007

26 Kegerreis, R. J, "Innovativeness and Diffusiveness： A Marketing View of the Characteristics of Early Adopters" and Winston 1970

27 Blili, S, "Impact of Task Uncertainty, End-user Involvement, and Competence on the Success of End-user Computing" 33 : 137-153, 1998

28 Larsen, T, "Impact of Personal Innovativeness on the Use of the Internet among Employees at Work" 17 (17): 43-63, 2005

29 Uray, N, "Identifying Fashion Clothing Innovators by Self-Report Method" 6 (6): 27-46, 1997

30 Sørebø, Ø, "Explaining IS continuance in environments where usage is mandatory" 24 (24): 2357-2371, 2008

31 Darroch, J, "Examining the link between knowledge management practices and type of innovation" 13 (13): 210-222, 2002

32 Fornell, C, "Evaluating Structural Equation Models with Unobservable Variables and Measurement Error" 18 (18): 39-50, 1981

33 Srite, M, "Effects of Individuals’ Psychological States on Their Satisfaction with the GSS Process" 44 : 535-546, 2007

34 Spielberger, C. D, "Current Trends in Theory and Research in Anxiety, In C. D. Spielberger (Ed.)" Academic Press 2-33, 1972

35 Dyer, J, "Creating and managing a high performance Knowledge-sharing network：the Toyota case" 21 (21): 345-367, 2000

36 Compeau, D. R, "Computer Self-Efficacy：Development of a Measure and Initial Test" 19 : 189-211, 1995

37 Barbeite, F, "Computer Self-Efficacy and Anxiety Scales for an Internet Sample：Testing Measurement Equivalence of Existing Measures and Development of New Scales" 20 : 1-15, 2004

38 Gos, M. W, "Computer Anxiety and Computer Experience：A New Look at an Old Relationship" 69 (69): 271-276, 1996

39 Maurer, M. M, "Computer Anxiety Correlates and What They Tell Us：A Literature Review" 3 : 369-376, 1994

40 Hooff, B, "Committed to Share：Commitment and CMC Use as Antecedents of Knowledge Sharing" 11 (11): 13-24, 2004

41 Weenen, De Leeuw van, "Commitment, knowledge sharing and the use of CMC：The relationship between three aspects in theory and practice" University of Amsterdam, Department of Communication 2002

42 Yoo, Y, "Closing the gap：Towards a Process Model of Post-merger Knowledge Sharing" 17 : 321-347, 2007

43 Thatcher, J. B, "An Empirical Examination of Individual Traits as Antecedents to Computer Anxiety and Computer Self-Efficacy" 26 (26): 381-396, 2002

44 Keeler, C. M, "An Assessment of Cooperative Learning Used for Basic Computer Skills Instruction in the College Classroom" 12 (12): 379-393, 199

45 Falk, R. F, "A Primer for Soft Modeling" University of Akron Press 1992

46 Igbaria, M, "A Path Analytic Study of Individual Characteristics, Computer Anxiety and Attitudes Toward Computers" 15 (15): 373-388, 1989

47 Agarwal, R, "A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology" 9 (9): 204-215, 1998