The influence of haptics when assessing household products presented in different means: a comparative study in real setting, flat display, and virtual reality environments with and without passive haptics

다국어 초록 (Multilingual Abstract)

This research aimed to analyse the influence of presentation means in assessing different household product characteristics and to study the influence of physical contact with the product on that assessment. To this end, the presentation of an armchair in four different means was prepared: two offering the chance to touch the product (real setting and virtual reality with passive haptics) and two not offering the physical interaction possibility (virtual reality and 3D interactive image on a screen). The product was assessed by 128 volunteers (74 men, 54 women) on a semantic scale with 12 bipolar pairs. The results revealed that the presentation means did not influence the overall product assessment, but affected the assessment of 3 of 12 features (weight, size, and aesthetics), where coming into physical contact with the product impacted the assessment of these features. Finally, similar assessments of the product were obtained in both means of visual-only presentation.

참고문헌 (Reference)

1 Pacchierotti, C., "Wearable haptic systems for the fingertip and the hand : Taxonomy, review, and perspectives" 10 (10): 580-600, 2017

2 Achiche, S., "Visual Product Evaluation: Using the Semantic Differential to Investigate the Influence of Basic Geometry on User Perception" 11 : 1-10, 2014

3 Carlin, A. S., "Virtual reality and tactile augmentation in the treatment of spider phobia : A case report" 35 (35): 153-158, 1997

4 Jiang, Z., "Virtual product experience : Effects of visual and functional control of products on perceived diagnosticity and flow in electronic shopping" 21 (21): 111-147, 2004

5 Cecil, J., "Virtual engineering approaches in product and process design" 31 (31): 846-856, 2007

6 Carvalheiro, C., "User redirection and direct haptics in virtual environments" Association for Computing Machinery 1146-1155, 2016

7 Prattichizzo, D., "Towards wearability in fingertip haptics : A 3-DoF wearable device for cutaneous force feedback" 6 (6): 506-516, 2013

8 Ebrahimi, E., "Towards a comparative evaluation of visually guided physical reach motions during 3D interactions in real and virtual environments" IEEE Computer Society 237-238, 2016

9 Peck, J., "To have and to hold : The influence of haptic information on product judgments" 67 (67): 35-48, 2003

10 Algharabat, R., "Three-dimensional product presentation quality antecedents and their consequences for online retailers : The moderating role of virtual product experience" 36 : 203-217, 2017

11 Elder, R. S., "The “Visual Depiction Effect” in advertising: Facilitating embodied mental simulation through product orientation" 38 (38): 988-1003, 2012

12 Tiger, L., "The pursuit of pleasure" Little, Brown &Company 1992

13 Edwards, S. E., "The novelty of 3D product presentations online" 2 (2): 10-18, 2001

14 Unal, S., "The mediating role of product familiarity in consumer animosity" 6 (6): 1-11, 2017

15 Park, J., "The influence of media type and length of time delay on user attitude : Effects of product-focused virtual reality" 101 : 466-473, 2019

16 Jalil, N. A. A., "The impact of store atmospherics, perceived value, and customer satisfaction on behavioural intention" 37 : 538-544, 2016

17 Flavian, C., "The impact of online product presentation on consumers’ perceptions : An exper-imental analysis" 1 (1): 17-37, 2009

18 Grewal, D., "The future of in-store technology" 48 (48): 96-113, 2020

19 Suh, K. S., "The effects of virtual reality on consumer learning : An empirical investigation" 29 : 673-697, 2005

20 Keng, C. J., "The effects of sequential combinations of virtual experience, direct experience, and indirect experience : The moderating roles of need for touch and product involvement" 12 (12): 177-199, 2012

21 Yoo, J., "The effects of online product presentation on consumer responses : A mental imagery perspective" 67 (67): 2464-2472, 2014

22 Hoffman, H. G, "Tactile augmentation: Enhancing presence in inclusive VR with tactile feedback from real objects" 1996

23 Violante, M. G., "Sustainable design and manufacturing 2019. KES-SDM 2019. Smart innovation, systems and technologies" Springer 177-187, 2019

24 Loffler, D., "Substituting color for haptic attributes in conceptual metaphors for tangible interaction design" ACM 118-125, 2016

25 Hornsey, R. L., "Size and shape constancy in consumer virtual reality" 52 : 1587-1598, 2020

26 Krishna, A., "Sensory marketing, embodiment, and grounded cognition" 24 (24): 159-168, 2014

27 Mondragon, S., "Semantic differential applied to the evaluation of machine tool design" 35 (35): 1021-1029, 2005

28 Heineken, E., "Seeing size and feeling weight : The size–weight illusion in natural and virtual reality" 49 (49): 136-144, 2007

29 Tardif, N., "Re-examining psychological mechanisms underlying virtual reality-based exposure for spider phobia" 22 (22): 39-45, 2019

30 Collins, K., "Pseudo-haptics : Leveraging cross-modal perception in virtual environments" 14 (14): 313-329, 2019

31 Musashi, N., "Pseudo-haptic feedback by cross-modal perception of auditory stimuli" 10 : 36-38, 2019

32 Ehsan Naderi, "Product design matters, but is it enough? Consumers’ responses to product design and environment congruence" Emerald 29 (29): 939-954, 2020

33 Biocca, F., "Proceedings of Presence 2002" Fernando Pessoa University 2002

34 Verhagen, T., "Present it like it is here : Creating local presence to improve online product experiences" 39 : 270-280, 2014

35 Hoffman, H. G., "Physically touching virtual objects using tactile augmentation enhances the realism of virtual environments" 59-63, 1998

36 Lassagne, A., "Performance evaluation of passive haptic feedback for tactile HMI design in CAVEs" 11 (11): 119-127, 2018

37 Velazquez, R., "Performance evaluation of active and passive haptic feedback in shape perception" IEEE 1-6, 2019

38 Joyce, R. D., "Passive haptics to enhance virtual reality simulations" 2017

39 Insko, B. E., "Passive haptics significantly enhances virtual environments" University of North Carolina 2001

40 Yakun Chen, "Neurological Effect of the Aesthetics of Product Design on the Decision-making Process of Consumers" NeuroQuantology Journal 16 (16): 501-506, 2018

41 Loffler, D., "Multimodal effects of color and haptics on intuitive interaction with tangible user interfaces" ACM 647-655, 2018

42 Crozier, W. R., "Manufactured pleasures: Psychological response to design" Manchester University Press 1994

43 Luo, A., "Look and feel: The importance of sensory feedback in virtual product experience" 2019

44 Peck, J., "It just feels good : Customers’ affective response to touch and its influence on persuasion" 70 (70): 56-69, 2006

45 Jiang, Z., "Investigating the influence of the functional mechanisms of online product presentations" 18 (18): 454-470, 2007

46 Marta Perez Mata, "Investigating the influence of product perception and geometric features" Springer Science and Business Media LLC 28 (28): 357-379, 2017

47 Ebrahimi, E., "Investigating embodied interaction in near-field perception-action re-calibration on performance in immersive virtual environments" Clemson University 2017

48 Artacho-Ramırez, M. A., "Influence of the mode of graphical representation on the perception of product aesthetic and emotional features : An exploratory study" 38 (38): 942-952, 2008

49 Francisco Felip, "Influence of presentation means on industrial product evaluations with potential users: a first study by comparing tangible virtual reality and presenting a product in a real setting" Springer Science and Business Media LLC 24 (24): 439-451, 2020

50 Azmandian, M., "Haptic retargeting: Dynamic repurposing of passive haptics for enhanced virtual reality experiences" Association for Computing Machinery 1968-1979, 2016

51 Schwarz, N., "Handbook of theories of social psychology" SAGE 289-308, 2012

52 Lindeman, R. W., "Hand-held windows: Towards effective 2D interaction in immersive virtual environments" IEEE 205-212, 1999

53 Barsalou, L. W., "Grounded cognition" 59 (59): 617-645, 2008

54 Minamizawa, K., "Gravity grabber: Wearable haptic display to present virtual mass sensation" Association for Computing Machinery 8-es, 2007

55 Minamizawa, K., "GhostGlove: Haptic existence of the virtual world" Association for Computing Machinery 2008

56 Steinmann, S., "Experiencing products virtually: The role of vividness and interactivity in influencing mental imagery and user reactions" 2014

57 Schlosser, A. E., "Experiencing products in the virtual world : The role of goal and imagery in influencing attitudes versus purchase intentions" 30 (30): 184-198, 2003

58 Willemsen, P., "Effects of stereo viewing conditions on distance perception in virtual environments" 17 (17): 91-101, 2008

59 Lok, A., "Effects of handling real objects and self-avatar fidelity on cognitive task performance and sense of presence in virtual environments" 12 (12): 615-628, 2003

60 Saraswati, T. G., "Driving factors of consumer to purchase furniture online on IKEA Indonesia website" 2 (2): 19-28, 2018

61 Hinchet, R., "DextrES:Wearable haptic feedback for grasping in VR via a thin formfactor electrostatic brake" Association for Computing Machinery 901-912, 2018

62 Bordegoni, M., "Designing interaction with consumer products in a multisensory virtual reality environment" 8 (8): 51-64, 2013

63 Berge, L-P., "Design and evaluation of an “Around the SmartPhone” technique for 3D manipulations on distant display" Association for Computing Machinery 69-78, 2015

64 Delarue, J., "Context" Woodhead Publishing 457-473, 2019

65 Al-Hindawe, J., "Considerations when constructing a semantic differential scale" 9 (9): 1-9, 1996

66 Wu, K., "Complexity or simplicity? Designing product pictures for advertising in online marketplaces" 28 : 17-27, 2016

67 Schifferstein, H. N., "Capturing product experiences : A split-modality approach" 118 (118): 293-318, 2005

68 Ozok, A., "Better in 3D? An empirical investigation of user satisfaction and preferences concerning two-dimensional and three-dimensional product representations in business-to-consumer e-commerce" 25 (25): 243-281, 2009

69 Hsiao, S. W., "Applying aesthetics measurement to product design" 38 (38): 910-920, 2008

70 Ye, J., "Applications of virtual reality in product design evaluation" 4553 : 1190-1199, 2007

71 Krishna, A., "An integrative review of sensory marketing : Engaging the senses to affect perception, judgment and behavior" 22 (22): 332-351, 2012

72 박건우, "Affective Evaluation of Interior Design of Commercial Cars using 3D Images" 대한인간공학회 33 (33): 515-532, 2014

73 Falcao, C. S., "Advances in ergonomics in design, usability & special populations: Part I" AHFE Conference 377-383, 2014

74 Zenner, A., "A virtual reality couch configurator leveraging passive haptic feedback" 2020