패션 온라인 커뮤니티 가입자들의 관계지향적 행동 = Relational Market Behavior of Fashion Online Community Members

참고문헌 (Reference)

1 이양우, "패션 브랜드 사전" 텍스해럴드 2002

2 송창석, "인터넷상의 상호작용성 제고방안에 관한 연구" 14 (14): 1999

3 "인터넷 쇼핑몰에서의 상호작용성에 관한 연구 척도개발 및 효과분석" 16 (16): 2001

4 "의류 점포의 대고객 관계 마케팅에 관한 연구: 백화점을 중심으로" 25 (25): 2001

5 "Why On-line Customers Remain with a Particular E-tailer: An Integrative Model and Empirical Evidence" 23 : 2006

6 "The Buzz on Buzz" 74 (74): 2000

7 Farquhar, Jillian, "Relationships and Online Consumer Communities, Business Process" 12 (12): 2006

8 Szmigin,, "Online Community: Enhancing the Relationship Marketing Concept through Customer Bonding" 16 (16): 2005

9 Newhagen,, "[e-mail]: Audience Scope and the Perception of Interactivity in Viewer Mail on the Internet" 45 : 164-175, 1995

10 "Net Gain: Expanding Markets through Virtual Communities" Boston: Harvard Business School Press 1996

11 "Negative Word-of-Mouth by Dissatisfied Consumers Journal of Marketing Vol" 1983

12 "Marketing on Hypermedia Computer-Mediated Environment: Conceptual Foundations" 60 (60): 1996

13 Ha, L., "Interactivity Reexamined: A Baseline Analysis of Early Business Web Sites" 42 (42): 1998

14 "Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis" 70 : 2006

15 "Industrial Marketing Strategy" New York: John Wiley & Sons Inc. 1995

16 "How Relevant are Different Forms of Relational Behavior? An Empirical Test Based on Macneil's Exchange Framework" 19 : 2004

17 ed, "From new media to communication In Sage Annual Review of Communication Research" 1988

18 "Effects of Word-of-Mouth and Product-Attribute Information on Persuasion Journal of Consumer Research Vol" 1991

19 Kozinet,, "E-tribalized Marketing?: The Strategic Implications of Virtual Communities of Consumption" 16 (16): 1999

20 Taylor, "An Assessment of the Relationship between Service Quality and Customer Satisfaction in the Formation of Customers Purchase Intentions Journal of Retailing Vol" 1994

21 "A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions Journal of Marketing Research Vol" 1980