Cultural Heritage Production in The Experience Economy

다국어 초록 (Multilingual Abstract)

This paper explores the application of the visitor experience framework derived from a research project in conceptualizing the visitor management principles and practices. The study is conducted in three World Cultural heritage sites in Thailand. In this conceptual article, the visitor experience is proposed as the moment when tourism consumption and tourism production meet. It is also the moment when value is created and resources are consumed and thus the decisive moment for the economics of tourism experiences. Value created by consuming tourism experiences depends not only upon the objective experience but also upon the visitors and the visitor's state of mind at that particular moment. It demonstrates the components of experience which derive a dynamic and complex process and multiplicity of interactive experience of cultural heritage. Indeed, the visitor experience is proposed at the time being when cultural heritage consumption and cultural heritage production meet and the visitor is assumed to playa significance role in the final link of cultural heritage tourism production. The visitor management framework used for producing experience of the past conceptualized in this study would enhance an achievement of all aspects of quality experience(memorable, sensible, interpretive and personalized)while the well-being of cultural heritage is concerned.

목차 (Table of Contents)

• ABSTRACT
• Introduction
• The Study on Visitor On-Site Experience
• The Cultural Heritage Interactive Experience
• Visitor Experience Management in the Experience Economy
• Conclusion
• References