부산 해양관광콘텐츠의 활용과 변용에 관한 연구 = Study on the Transformation and Utilization of Marine Tourism Content of Busan Sea -Compared with marine tourism content use cases in San Francisco

다국어 초록 (Multilingual Abstract)

Busan is a port city that represents Korea, and is a tourist town with rich tourism resources. However until now, Busan city`s development of tourism and culture content did not reach a satisfactory level. In particular, Busan citizen`s shared recognition and development of marine culture content associated directly or indirectly with the sea is demanding overall change. To this end, it is necessary to perform the comparison of the contents of the San Francisco tourism. As a result, it was confirmed that there is a need to develop a bridge and a peer as tourist destination. In addition, it was confirmed that there is a need to pay attention to the maintenance of a terminal as tourist destination. This study tried to analyze three major factors and characteristics of marine cultural contents scattered in Busan based on Kevin Lynch `s image of city. For the first time, `paths`, `nodes` and `landmarks` of Kevin Lynch`s urban formation elements are the main elements. Busan`s marine tourism contents corresponding to these main elements are `Gwangan Bridge`(bridge), `Haeundae`(harbor), and `Passenger Terminal`. Moreover, these factors(main elements) are representative urban images that can bring Busan into a global maritime city. In fact, the number of tourists visiting Busan to see these images is increasing. Nevertheless, it is impossible to ignore the fact that these marine tourism contents of Busan suffered serious problems. Due to the over development and disproportionate use of policies or the abuse of policies, the image of related cities is seriously damaged. The efficient use of tourism contents is being infringed due to lack of insight and responsiveness. In order to solve these limitations and problems, this study first selected San Francisco, which has a similar city image, as a comparison city. Next, the city image of San Francisco was divided by the criteria of Kevin Lynch, and `Golden Gate Bridge`, `Pier 39` and `Ferry Building` were extracted and set as individual items in response to Busan and marine tourism contents. Since then, this study has analyzed the current situation of San Francisco and Busan by each factor and tried to present the comparison result as the conclusion. Through these comparative analyzes, this study can see how San Francisco, one of the most successful tourist cities in the world, has utilized marine tourism content and how it has been reorganized as tourism resources. Finally, we could get meaningful implications through comparison with Busan `s marine tourism contents. If we can use these implications wisely, we can expect to make new and significant changes in the utilization and transformation of marine tourism contents in Busan.