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1 이두희, "인터넷 마케팅과 광고: 통합적 접근" 8 (8): 195-214, 1997
2 김철민, "인쇄광고에서 그림의 표현방식에 따른 기억효과" 한국소비자·광고심리학회 6 (6): 103-124, 2005
3 강미선, "웹태도와 광고태도, 사이트태도의 인과성연구" 한국광고학회 14 (14): 39-59, 2003
4 현대경영연구소, "기업홍보․CI․현대광고"
5 안성해, "국내 인터넷 광고의 유형과 발전방향에 대한 고찰" 한국디자인학회 16 (16): 25-252, 2003
6 이석기, "광고매체로서의 인터넷신문: 5대 전국일간지를 중심으로 한 노출효과에 관한 연구" 48 : 45-58, 2000
7 "http://www.i-biznet.com/bizg/bizg1999060/212010asp"
8 "http://www. doubleclick.com/us/knowledge/documents/trend report/dc2002adservingtrend-0212.pdf"
9 C. F. Hofacker, "World Wide Web Banner Advertising Copy Testing" 32 (32): 703-712, 1988
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