1 "콘조인트 분석(Conjoint Analysis)" 서울: 법문사 121-185, 1997
2 "전환비용의 추정과 시장구조적 시사점에 관한 연구: 이동통신 서비스 산업과 번호이동성 제도를 중심으로" 한국산업조직학회 12집 : 33-58, 2004
3 "번호이동성의 도입과 전환비용" 한국산업조직학회 12집 : 115-141, 2004
4 "번호이동성 제도도입의 현황 및 성과 검토" 정보통신정책연구원 2004
5 "“The Choice Theory Approach to Market Research" 275-297, 1986
6 "“Conjoint Analysis in Marketing New Developments with Implications for Research and Practice ” Journal of Marketing" 3-19, 1990
7 "“Bayesian Inference in Economic Models using Monte Carlo Integration" ” eco (” eco): 1317-1339, 1989
8 "The Value of Purchase History Data in Target Marketing" 15 : 321-340, 1996
9 "Price competition with reduced consumer switching costs : The case of ‘wireless number portability’ in the cellular phone industry" 27-38, 2006
10 "Markov Chain Monte Carlo Simulation Methods in Econometrics" 12 : 409-431, 1996
1 "콘조인트 분석(Conjoint Analysis)" 서울: 법문사 121-185, 1997
2 "전환비용의 추정과 시장구조적 시사점에 관한 연구: 이동통신 서비스 산업과 번호이동성 제도를 중심으로" 한국산업조직학회 12집 : 33-58, 2004
3 "번호이동성의 도입과 전환비용" 한국산업조직학회 12집 : 115-141, 2004
4 "번호이동성 제도도입의 현황 및 성과 검토" 정보통신정책연구원 2004
5 "“The Choice Theory Approach to Market Research" 275-297, 1986
6 "“Conjoint Analysis in Marketing New Developments with Implications for Research and Practice ” Journal of Marketing" 3-19, 1990
7 "“Bayesian Inference in Economic Models using Monte Carlo Integration" ” eco (” eco): 1317-1339, 1989
8 "The Value of Purchase History Data in Target Marketing" 15 : 321-340, 1996
9 "Price competition with reduced consumer switching costs : The case of ‘wireless number portability’ in the cellular phone industry" 27-38, 2006
10 "Markov Chain Monte Carlo Simulation Methods in Econometrics" 12 : 409-431, 1996
11 "Marketing Models of Consumer Heterogeneity" 89 : 57-78, 1999
12 "Diffusion of Innovation" New York, NY: Free Press 2003
13 "Contemporary Bayesian Econometrics and Statistics" NJ: Wiley 2005
14 "Competition When Consumers Have Switching Costs: An Overview with Applications to Industrial Organization, Macroeconomics, and International Trade" 62 : 515-539, 1995
15 "Bayesian Statistics and Marketing" NJ: Wilie 2005
16 "Bayesian Econometric Methods" Cambridge University Press 2007
17 "Applying conjoint analysis in economic evaluations" 32 : 823-833, 2000