1 "these arguments and regulatory directions do not seemto fully consider the real situation. Expansion implies that the posi-tion and influence of terrestrial TV are maintained and expanding"
2 In this context, "the retransmission of terrestrial channels is seenas a model case where a policy approach adequately balancing eco-nomic and sociocultural factors has been reached. From the manda-tory public channel retransmission policy set at the introduction of"
3 into the pay TV market. The actual situation, "is that terres-trial TV is rapidly shrinking and spinning off of PPs as an alternativemeans of survival. In this vein transition instead of expansion isa more adequate way of describing the nature of the spinning off ofPPs by terrestrial TV. Thus claims of restricting the entrance of terrestrial TVs into thePP market e.g. the recent debate over whether to put restrictions on"
4 "example"
5 Baldwin, "and Youn S. 1994. The Evolution of Viewer Discriminationin the New World of Television. Paper presented at IAMCR 1994 SeoulConvention"
6 Levy, "and P. K. Pitsch. 1985. Statistical Evidence of Substitutabilityamong Video Delivery Systems. In Video Media Competition edited by E. M. Noam" Columbia University Press. eco (eco): 56-,
7 Albarran, "and J. Dimmick. 1993. An Assessment of Utility and Com-petitive Superiority in the Video Entertainment Industries. Journal ofMedia Economics 6.2" 45-51,
8 Baldwin, "and B. Bates. 1992. Uses and Values for News onCable Television. Journal of Broadcasting and Electronic Media36" 225-234,
9 Waterman, "and A. Grant. 1989. Narrowcasting on Cable Television" AnEmpirical Assessment. Unpublished manuscript.
10 "Yuryo bangsong sijang-ui hyeonhwang-gwa gaeseon bangan (Status and Improvement Strategies of the Pay Broadcasting Market), Seminar on Fair Competition Issues and System Improvement Strategies of Pay Broadcasting" 2005b
1 "these arguments and regulatory directions do not seemto fully consider the real situation. Expansion implies that the posi-tion and influence of terrestrial TV are maintained and expanding"
2 In this context, "the retransmission of terrestrial channels is seenas a model case where a policy approach adequately balancing eco-nomic and sociocultural factors has been reached. From the manda-tory public channel retransmission policy set at the introduction of"
3 into the pay TV market. The actual situation, "is that terres-trial TV is rapidly shrinking and spinning off of PPs as an alternativemeans of survival. In this vein transition instead of expansion isa more adequate way of describing the nature of the spinning off ofPPs by terrestrial TV. Thus claims of restricting the entrance of terrestrial TVs into thePP market e.g. the recent debate over whether to put restrictions on"
4 "example"
5 Baldwin, "and Youn S. 1994. The Evolution of Viewer Discriminationin the New World of Television. Paper presented at IAMCR 1994 SeoulConvention"
6 Levy, "and P. K. Pitsch. 1985. Statistical Evidence of Substitutabilityamong Video Delivery Systems. In Video Media Competition edited by E. M. Noam" Columbia University Press. eco (eco): 56-,
7 Albarran, "and J. Dimmick. 1993. An Assessment of Utility and Com-petitive Superiority in the Video Entertainment Industries. Journal ofMedia Economics 6.2" 45-51,
8 Baldwin, "and B. Bates. 1992. Uses and Values for News onCable Television. Journal of Broadcasting and Electronic Media36" 225-234,
9 Waterman, "and A. Grant. 1989. Narrowcasting on Cable Television" AnEmpirical Assessment. Unpublished manuscript.
10 "Yuryo bangsong sijang-ui hyeonhwang-gwa gaeseon bangan (Status and Improvement Strategies of the Pay Broadcasting Market), Seminar on Fair Competition Issues and System Improvement Strategies of Pay Broadcasting" 2005b
11 Hwang, Kuhn (Hwang, Geun), "Yuryo bangsong sijang-eseoui gong-jeong gyeongjaeng-gwa sicheongja bokji (Fair Competition and Audi-ence Welfare in Pay Broadcasting Market)" 6 : 169-202, 2005a
12 Kwon, Ho-young (Kwon, Ho-yeong), "Yuryo bangsong sijang hoek-jeong (Market Definition of Pay Broadcasting)" 6 : 37-56, 2005a
13 "Waterman"
14 Hong, Myeong-su, "Tongbang yunghap-gwa gwallyeon sijang-ui hoek-jeong (Telecommunication-Broadcast Convergence and Market Defini-tion), Korean Competition Law Association fall con-vention Competition Law Issues in Broadcast-Telecommunication Con-vergence" 2005October
15 Lee, Won-woo (Yi, Won-u), "Tongbang yunghap hwan-gyeongha-eseo gongjeong gyeongjaeng yeogeon joseong-eul wihan gyuje cheje-ui jeong-bi (Remodeling Regulation Systems for Fair Competition in the Era of BcN), fall convention of Korean Competition Law Association" 2005October
16 "The Liberalization of Broadcasting and Telecommunica-tions in Korea" Korean 22 : 95-119, 1996
17 "Telecommunications Act of 1996, scattered sections of 47 U.S.C" 110 Stat (No. 104-104) : 56-, 1996
18 Werbach. K, "Syndication: The Emerging Model for Business in the Internet Era" 78 (78): 85-93, 2000
19 Korean CableTV Association, "Status and Task Report of CATV Indus-try, Internal document" Korean 2006
20 "Review on Interchangeability of IPTV and Digital CATV (in Korean), Internal document" 2006
21 Hong, Dae-sik, and Jung Seong-mu (Jeong Seong-mu), "Research on Pay Broadcasting Market Fair Competition of Program Supply-and-Demand: On Introducing Program Access Rules" Yulchon Law Firm, in Korean 11 : 2005
22 OECD, "Regulation and Competition Issues in Broadcasting in the Light of Convergence" 99 (99): 1999
23 Compaine, B. M, "Mergers, Divestitures, and the Internet: Is Owner-ship of the Media Becoming Too Concentrated?, Telecommunications Policy Research Conference" Alexandria, VA 1999
24 Noam, E. M, "Media Concentration in the United States: Industry Trends and Regulatory Responses" 1999
25 "KBSs attempt to launch the Family Channel and in a sense even anachronistic. Considering the weakened posi-tion as an independent medium and the decrease in market power ofterrestrial TV its transition into PPs is rather an unavoidable move inthe multimedia/multichannel environment."
26 Chung, Sang Yune (Jeong, Sang-yun), "Jisangpa bangsong mirae-jeollyak bangan (Future Strategies for Terrestrial Broadcasting), Mid-report of expert research project" 2006
27 Park, No-seong (Bak, No-seong), "Improving Broadcast Advertisement Systems and Public Interest, KACIS/KBS joint seminar on Terrestrial Broadcast: Upcoming hreat and Its Solution" 2005
28 Cheil Communications, "Gwanggo yeon-gam (Advertising Year-book)" 2005
29 Napoli, P. M, "Foundation of Communication Policy: Principles and Process in the Regulation of Electronic Media" Cresskill, NJ: Hampton 2001
30 Jones, R, "Fact and Fiction: Market Definition and the Media" 13 (13): 12-15, 1997
31 "Dachaeneol TVron (Multichannel Television)" Seoul: Com-munication Books 1999
32 "Concerns on Additional PP of Terrestrial Broadcast Com-panies" JoongAng Ilbo, Korean 2006
33 Crandall, R. W, "Competition and Regulation in the U.S. Video Mar-ket" 217 : 649-660, 1997
34 "Comparison of the U.S. and KoreanCases 33-69.187 Competition Issues of the Korean Broadcast Service Provision Market. . ." 6-1,
35 Lee, Jong-soo (Yi, Jong-su), "Comparative International Research on the Replacement and Complementation Phenomena of Information Communication Services, 10th Annual KOSTI 2005 Workshop" COEX in Korean 2005
36 "Cable Communications Policy Act of 1984. Pub. L. No. 98-549 98 Stat. 2780.183 Competition Issues of the Korean Broadcast Service Provision Market. . ."
37 Hwang, Jun-seok, "Broadcasting and Communication Convergence Policies: Where to Go and How to Get There, of Broadcasting and Telecommunication Conver-gence Policies: Where to Go, hosted by Gwasillyeon, Press Center" Korean 2006Feb-ruary
38 Cho, Eun-gi (Jo, Eun-gi), "Bangsong yunghap sidae-ui soyu gyuje mit gongjeong gyeongjaeng isyu bunseok (Property Regulation and Fair Competition Issues in the Era of Telecommunication and Broadcast Con-vergence)" (no. 12) : 7-69, 2005
39 "Bangsong tongsin yunghap gyuje gigu tonghap-uipiryoseong (The Necessity of Merging BcN Regulation Bodies), Hanguk eollon jeongbo hakhoe juchoe semina: bangsong tongsin yung-hap gigu seolchi unyeong bangan yeongu (Proceedings of Establishing and Managing a Broadcast-Telecommunication Convergence Body Host-ed by KACIS)" 2005b
40 Korean Broadcasting Commission, "Bangsong saneop siltae josa bogoseo (Broadcasting Industry Status Report)" Seoul: KBC 2005
41 TV market, ". In this regard the KBC isconsidering revising the Broadcasting Law to restrict the additionalentrance of terrestrial TVs into the PP market and also restrict thenumber of terrestrial TV-originated PP channels on cable and satelliteTV"
42 Youn, ". 1994. Program Type Preference and Pro-gram Choice in a Multichannel Situation. Journal of Broadcasting andElectronic Media 38" 465-476,