관광지 이미지가 사후 관광 행동의도에 미치는 영향 연구 = 인천광역시 월미도를 중심으로

다국어 초록 (Multilingual Abstract)

This study carried out research on what effect images have on behavioral intention through empirical analysis and what effect the images have on the selection of tourist sites subsequently. To put all the results of this study together, it is suggested that the positive image for tourism formed by a specific destination for tourism act as very important factors for choosing behavior. In order to influence the intent to choose Incheon as destination of tourism through improving the image of Wolmido. first, it turned out that the current Wolmido is an attractive place for tourism with its name value, characteristics, peculiarity and recreation facilities. So, to strengthen the attraction and image for tourism constantly in future, it should inspire attraction to its destinations of tourism through the development of programs such as various events and festivals for people of all ages and both sexes in order to improve the current attractiveness for tourism on. Second, Wolmi-do should plan for the convenience for tourists by renovating constantly facilities for tourists` convenience such as facilities for food and beverages and accommodations in addition to its well constructed infrastructure for tourism for tourists. Third, judging from the greatest effect of `pleasant images` and amusing images` among affective images on tourists` behavioral intention and future choice of Incheon as destination of tourism, the City of Incheon and Incheon Tourism Organzation must establish a plan for enhancing the image of tourism in Incheon by focusing on public relations and advertisement and need systematic strategies for the improvement of its image for tourism.