콘텐츠 투어리즘에 대한 준사회적 상호작용 경험 분석 - 글로벌 K-pop 팬덤 관광객을 중심으로 -

다국어 초록 (Multilingual Abstract)

This study explores how parasocial interaction experiences formed through media influence fandom tourists’ perceptions of celebrities and enhance their tourism experiences during actual visits. Using qualitative content analysis, the study examines 20 international fandom tourists who visited the IN THE SOOP BTS Pyeongchang Filming Site at least once. Findings reveal that these tourists experienced five key elements of cultural pilgrimage, a subcategory of content tourism: emotional and spiritual connection, mental engagement, discovery, relaxation and calmness, and social interaction. These elements were further categorized into three components of parasocial interaction: identification and immersion, interest and curiosity, and experiential interaction. The results confirm that fandom tourists initially engage in parasocial interactions with celebrities through media, which deepen and extend to include the destination itself upon visitation. This study offers both academic and practical insights, contributing to the future development of content tourism.