개인가치가 호텔의 선택에 미치는 영향 = The effect on Hotel Selection by Personal Value

다국어 초록 (Multilingual Abstract)

The purpose of this study is to serve as a reference point to attract tourists by showing how personal value has effects on their selecting hotels, and the results of this study are as follows:
First of all, personal value consisted of 3 factors: "extroversion", "introversion" and "entertainment trait"; and hotel selection attribute consisted of 5 factors: "basic service", "supportive service", "personnel service", "assistant service" and "popularization", and these constructs were verified as valid and reliable.
Secondly, it showed that hotel selection attribute was influenced by personal value, and this result supported the precedent studies.
Thirdly, it showed that "extroversion" appeared to be the most influential factor and "the sense of belonging"was the most influential variable among personal value.
Fourth, it showed that "personnel service" appeared to be more influential factors and "general image" appeard to be the most influential variable among hotel selection attribute. The implications for these conclusions were discussed lastly.