The purpose of this research was to examine how two major American daily newspapers, The New York Times and Los Angeles Times, represent South Korea and Japan and what the differences are between South Korean and Japanese national images in these two ...
The purpose of this research was to examine how two major American daily newspapers, The New York Times and Los Angeles Times, represent South Korea and Japan and what the differences are between South Korean and Japanese national images in these two newspapers. National image is socially constructed largely by mass media. In short, mass media affect the audience's image of countries and their understanding of reality of the countries. Therefore, in this paper, national image is defined as not fixed; national image is created; gained, and changed by directly and indirectly over time through different factors, such as people's reactions, media representation, international relationships, and so on.<br/>
The finding of this study may indicate that The New York Times and Los Angeles Times are more interested in Japan than in South Korea. Furthermore, because of this imbalance in quantity between news coverage about South Korea and Japan, American readers see South Korea in only fragmentary images in comparison with Japan, which was conveyed through various images in American newspapers.<br/>
In addition, The New York Times and Los Angeles Times coverage emphasized the economic and politically negative images of Japan more strongly as compared with South Korea, which was portrayed with economic and politically positive images. However, the negative images formed in the past about South Korea (e.g., anti American demonstrations and aggressive action) still remain.