Focus Group Based Evaluation of Social Media Usage in Indonesia’s Digital Government

다국어 초록 (Multilingual Abstract)

This article attempts to explain social media use within the relationship between the public and government of Indonesia in the era of digital government, as well as to consider public opinion on this matter. This research is based on the application of social media logic and the theory of dialogic communication and action. A qualitative descriptive approach was used to observe the general behavior of social media use by 34 ministries in Indonesia, including interviews with the resource persons within the ministries and focus group discussions with members of the public and observers. The research shows that the relationship between the public and government is accommodative and in line with social media logic. The public sector implemented social media as its platform, which has been further adopted by all ministries. The public sector cannot avoid social media, as it has become part of basic connectivity, even though the use of social media by the government still tends to be in the form of presenting public information. There are advantages and disadvantages of the usage of social media by the government. The advantages include allowing the government to be more open via social media so that communication between the government as the ruling organization and its public can be more fluent. Social media provides space to the public sector in the practice of digital government. Some disadvantages arise as logical consequences that usage of social media cannot be separated from the implementation of digital government. The adaptive behavior of social media by the government can be found by following social media logic as part of digital government implementation. Social media logic causes the government to follow the rules of social media. In this context, the strength and power of the country seems to be regulated by social media. Therefore, more studies on how social media is managed in the context of its usage as digital government support is needed.

참고문헌 (Reference)

1 Haro-de-Rosario, A., "Using social media to enhance citizen engagement with local government: Twitter or Facebook?" 20 (20): 29-49, 2018

2 Van Dijck, J., "Understanding social media logic" 1 (1): 2-14, 2013

3 Kalsnes, B., "The social media logic of political interaction: Exploring citizens’ and politicians’ relationship on Facebook and Twitter" 22 (22): 2017

4 Olsson, E., "The logic of public organizations’ social media use: Toward a theory of ‘social mediatization’" 5 (5): 187-204, 2016

5 Van Dijck, J., "The culture of connectivity: A critical history of social media" Oxford 2013

6 Mahoney, M. L., "Strategic social media, from marketing to social change" Wiley Blackwell 2017

7 Khan, G. F., "Social media for government: A practical guide to understanding, implementing, and managing social media tools in the public sphere" Springer 2017

8 Nepal, S., "Social media for government services" Springer 2015

9 Motion, J., "Social media and public relations: fake friends and powerful publics" Routledge 2016

10 Solis, B., "Putting the public back in public relations" Pearson Education 2009

11 Holtz, S., "Public relations on the net: Winning strategies to inform and influence the media, the investment community, the government, the public, and more!" Amacom 2002

12 Brown, R., "Public relations and the social web: Using social media and web 2.0 in communications" Kogan Page 2009

13 Haryanti, S., "Pemetaan penggunaan media sosial oleh humas pemerintah dalam komunikasi publik [Mapping social media uses by government public relations in public communication]" 1 (1): 49-59, 2017

14 Philips, D., "Online public relations: A practical guide to developing an online strategy in the world of social media" Kogan Page 2009

15 Schillemans, T., "Mediatization of public services" Peter Lang 2012

16 Juanda, H., "Media sosial sebagai penyebarluasan informasi pemerintah Aceh [Social media as information dissemination of Aceh government]" 1 (1): 1-22, 2017

17 Yusuf, O., "Kenapa situs pemerintah Indonesia sering dijahili hacker? [Why are Indonesian government sites often being hacked?]" Kompas.com

18 Graham, M. W., "Government communication in the digital age: Social media’s effect on local government public relations" 3 (3): 361-376, 2014

19 Veit, D., "Foundations of digital government: Leading and managing in the digital era" Springer 2014

20 Falk, S., "Digital government: Leveraging innovation to improve public sector performance and outcomes for citizens" Springer 2017

21 Government of Canada Website, "Cyber security risks of using social media: Guidance for the government of Canada (ITSB-66)" Canadian Centre for Cyber Security

22 Scott, P. R., "Auditing social media: A governance and risk guide" John Wiley & Sons, Inc 2011

23 Munandar, H., "Aktivitas komunikasi pemerintahan Ridwan Kamil di media sosial [Communication activities of Ridwan Kamil in social media]" 2 (2): 423-430, 2016